5 Steps to Landing a Guest Blog Post

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Guest blogging can help you build links to your site, tell a new audience about your message, build your brand and form valuable relationships with influential people or organisations in your industry. The idea of “guest blogging” may sound simple enough, but actually getting opportunities to post your content on someone’s site takes some planning. [...]

Tips for a Guest Blogging Strategy that Brings Benefits

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Several months ago, Google warned that guest blogging shouldn’t be used solely for link building because it had become a spammy practice. After much debate Matt Cutts, of Google, clarified that guest blogging, when used properly, is an acceptable link building and internet marketing strategy. When you use it the right way, guest blogging can [...]

A Beginner’s Guide to Gaining Blog Readers

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Image courtesy of Pabak Sarkar/Flickr. Your blog is all set up, looks great and you are posting to it regularly. Now what? The natural next step is to start driving traffic to your posts. More traffic to your blog can lead to more sales, greater brand awareness, loyal customers and other benefits. With [...]

The Death of Guest Blogging for SEO

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On 20th January, Matt Cutts declared that guest blogging as a link-building strategy is dead. It’s clear that guest blogging has been employed by the majority of SEOs and rarely with good intention. What is guest blogging? In essence, writing content which is featured on an external website, commonly a blog, usually with the goal [...]

The Pros and Cons of Guest Blogging for Digital Marketing

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Guest blogging is a widely used marketing and search engine optimisation tactic. Writing blog posts for someone else's blog, and then adding links back to your website can help you build your brand, online reputation, traffic and search rankings. But, like any other marketing tactic, there are pros and cons to guest blogging. Pro: Creating [...]

How to Start a Guest Blogging Program at Your Company

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Image courtesy of sixninepixels/FreeDigitalPotos.net Guest blogging can be a very beneficial digital marketing strategy for your business. In general, guest blogging entails having content created by your company posted on other bloggers' websites. Usually the content will be industry related and include a link back to your website. If done successfully, guest blogging [...]

3 Things an Effective Guest Blogging Strategy Includes

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Image source Guest blogging can be more than a link-building tactic. With a good strategy, guest blogging can help you build your audience and enhance your brand's reputation. In some regards, guest blogging is more of an art than a science. However there are some general guidelines and tips that can help you [...]

Tips for Managing Guest Bloggers

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If you already run an active blog, finding guest bloggers can be a great way to diversify your content, offer new perspectives to your readers, and also extend your reach. Not to mention the benefits to your Search Engine Optimisation efforts, as you'll establish links with other reputable blogs and be publishing more great content. [...]