Google’s Two New Patents: The Future of SEO?

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Google has recently acquired two new patents. When a business patents a technology or idea, it doesn’t necessarily mean that it will use it. But, these patents can give us a glimpse into how Google may operate in the future and what it deems important.“Watch Time” Ranking FactorThe first patent makes it possible for Google [...]

Why you Shouldn’t Ignore SEO Trends and Updates

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Google is constantly updating its search algorithm, which changes the way businesses approach search engine optimisation. Industry best practices change as search engines change and SEO trends come and go. With so many changes, it can be hard to keep up with how you should be using SEO and it can be tempting to ignore [...]

Webmaster Tools Becomes Google Search Console: How to get the Most out of It

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Google has announced that it is rebranding Webmaster Tools as Google Search Console to more accurately reflect its users and their needs. According to the announcement, the update will be unrolled over the next several weeks. The way this tool works isn’t changing. It will still offer the same resources and allow businesses to analyse [...]

Do you need a specialised SEO plan?

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While there are all kinds of search engine optimisation strategies and approaches, there are some specific areas you can emphasise to reach various goals. Different kinds of SEO plans can bring different results, and depending on your company’s needs, you may only use a general SEO plan or you may use some specialised plans. General [...]

7 Google Resources to Help you Prepare for the Big Mobile Update

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If you follow search engine optimisation news, you know that Google is set to unroll a new update next week that focuses on mobile optimisation. As Google states in its announcement: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages [...]

Will Google’s new Mobile Search Feature be Good or Bad for your Business?

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Google has announced a new mobile search feature that could be beneficial for your business or add new challenges to your search engine optimisation efforts. According to Google’s announcement, the feature is already available to some sites and will be rolling out to more in the near future. What the Feature Does In essence, the [...]

5 Things you Didn’t Know you Could do with Google+

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Some say Google Plus isn’t a viable social network, but it does have a substantial user base and it can actually help your marketing and search engine optimisation efforts. In fact, there are some things you probably didn’t realise you could do with Google Plus. Build Links and Use Calls to Action Google Plus allows [...]

6 Frequently Asked SEO Questions Answered

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The world of search engine optimisation is always evolving and with all these changes come a lot of questions from businesses that want to rank their pages to attract more traffic and customers. While strategies come and go and algorithms always change, there are some best practices that are likely to remain in place for [...]

Why and How to Set up an Online Newsroom

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Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

Go Mobile or Get Left Behind: How Google is Helping

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Image courtesy of MIKI Yoshihito/Flickr. You’ve probably been hearing for quite some time now that if your business wants to continue to use internet marketing, it needs to go mobile. You need to target your markets through social media, mobile apps and a website that is functional and easy to use on a [...]