New Google Ads Allow for Targeting by Email Address

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has announced a new product called Customer Match that will make it possible for your business to target your customers with ads using their email addresses. This new addition could make your online ads more effective and give you another way to carefully target segments of your market. How Customer Match Works This [...]

Google Launches 360-Degree Video Ads

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has launched an exciting new feature: 360-degree video ads. These ads are highly interactive and their scope and technical nature make them fun to watch. In March, Google announced that YouTube would support 360-degree videos and now the company is offering them to advertisers. With the right equipment, your business could use these ads [...]

New Google Tool lets you Track Phone Calls that Result from Ad Clicks

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has announced a new tool, called website call conversions, that makes it possible for you to track the phone calls your business receives after people click on ads. This ability can help you find out how to increase the number of calls you get and even make more sales. Other AdWords tools like click-to-call [...]