Three Steps to Focusing your Social Media Efforts

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When you focus your social media efforts you are more likely to get bigger results. The idea that when you market to everyone you aren’t marketing to anyone is true, especially when it comes to social media. If your accounts are sporadic, lack direction and don’t fit in with your overall internet marketing strategy, you [...]

New Featured Video Space Coming to Facebook Pages

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Video marketing is a powerful tactic that helps many businesses inspire their audiences. Video content can do things other types of content can’t, but to make this work, you need a way to publish and share your videos. Social media is an ideal place to do this because it allows you to reach your existing [...]

New Call to Action Button Coming to Facebook Pages

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Earlier this month, Facebook announced a new feature — the call to action button— that will be available to business pages around the world next year. The feature is already in use in the United States, and some businesses have already seen success while using it. While this feature isn’t yet available to businesses in [...]

How to Use Social Media to Form Beneficial Relationships

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One of the biggest perks you can get from social media is the ability to build relationships that benefit your business. Yes, social media is a key part of building brand awareness, driving traffic to your site and promoting your products. But, if you keep a few things in mind you can also use your [...]

Photos Bring Amazingly High Levels of Social Media Engagement

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The idea that photos can help you grab people’s attention and stand out on social media isn’t new, but recent research proves that photos can actually bring higher levels of engagement. Take a look at some of these statistics: + 93% of the most engaging Facebook posts include photos (source). + 87% of the most [...]

Social Media Users Overwhelmingly Use Mobile, and you Should be There

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If you use social media marketing at your business and are looking for ways to get more out of it, this post is for you. Social Media Examiner recently reported that “consumers access their social media channels 71 percent of the time through mobile.” This stunning statistic highlights just how important mobile is becoming in [...]

The “All or Nothing” Approach to Social Media

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With so many social media sites out there, it’s tempting to try to use them all. You hear from some experts that you need to use every social media site, but is that really true? It would be impossible for your business to use every site, so how do you decide which ones to use [...]

Will Facebook’s new News Feed Policy Affect your Page?

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Facebook’s announcement regarding how updates from pages will appear in the news feed has some businesses wondering if they should change their social media marketing strategy. Changes to Facebook’s algorithm are nothing new, but when these changes could affect how often a business’ posts appear, you should take note. What Page Owners Should Know According [...]

Why Now is the Perfect Time to Create a Social Media Plan

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If your social media posts are random and you run your accounts haphazardly, you aren’t getting the most out of them. To build a loyal fan base, increase awareness, drive traffic, make sales and reach other business and marketing goals, you need a social media strategy. Each business will require a very personalised strategy that [...]