Facebook Live: What is it, and why should you be using it?

Social Media Marketing|

It’s no secret that video is continuing to surge in popularity. Over 100 million people now watch video online every day, proving that it really is the way that people are choosing to either gather information, or for entertainment. It’s where your audience is. Facebook Live was rolled out to chosen users back in August [...]

Facebook’s New Notes and How to use Them

Social Media Marketing|

Facebook has majorly updated its notes feature, making it even better for online marketers. With this update, your business could post more comprehensive and visually interesting notes, which could help your strategy in several ways. If you’re not familiar with Facebook notes, they are simply a type of post that allows users to conveniently share longer [...]

Facebook Algorithm now uses Time Spent on Stories

Facebook Marketing|

There has been a lot of news in the social media industry lately, and now Facebook has some of its own. In an effort to show its users content they are interested in, the social media site’s algorithm will now take into consideration how much time a user spends on different stories. In the announcement, [...]

Will Facebook’s new Instant Articles Affect your Business?

Social Media Marketing|

Facebook has unveiled a new service, called Instant Articles, that aims to make the social network a more content-friendly platform. It’s important to understand what this new feature means for your business so you can continue to use Facebook as an effective part of your social media marketing. What are Instant Articles? Instant Articles are interactive [...]

Facebook’s New Advertising Option is Perfect for Online Stores

Facebook Marketing|

Last week, Facebook announced a new product advertisement that is ideal for online stores and businesses that sell products online in addition to in brick-and-mortar stores. Facebook has immense advertising power as it has 890 million daily active users, 82.4 percent of which are outside the United States and Canada. What the New Ads Do [...]

What Every Beginner Needs to Know About Facebook Marketing

Facebook Marketing|

Image courtesy of Charis Tsevis/Flickr. If you have just started using Facebook marketing, the idea of building a community, driving traffic to your site and using your account to promote your brand might seem a little daunting. There’s a lot that goes into a successful social media marketing strategy, but there are also [...]

4 Ways to Get Social Media Followers to your Website

Social Media Marketing|

Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

Easy ways to use Social Media for Customer Service

Social Media Marketing|

Social media can help you do more than promote your brand and connect with your market; it can actually help you provide customer support. This type of customer support is very accessible for your customers and it can also help you build a reputation as a business that cares about its customers and listens to [...]

How to Use Social Media to Boost Site Traffic

Social Media Marketing|

As you increase traffic to your website, you also increase your ability to make more sales, raise brand awareness and engage with your market. One great way to boost your site’s traffic is to use your social media accounts to encourage people to go to your website or blog. Add Links to your Bios First, [...]

Three Steps to Focusing your Social Media Efforts

Social Media Marketing|

When you focus your social media efforts you are more likely to get bigger results. The idea that when you market to everyone you aren’t marketing to anyone is true, especially when it comes to social media. If your accounts are sporadic, lack direction and don’t fit in with your overall internet marketing strategy, you [...]