Quick Guide to Getting Started on Facebook

January 31st, 2017|Social Media Marketing|

Facebook is the perfect marketing platform. With 1.79 billion active users monthly, Facebook has created a vibrant, exciting community, making it the key network to engage with a wide and diverse audience. In this article, we will explain key features of Facebook and how to get started on this platform. One of the most important [...]

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Facebook’s New Notes and How to use Them

September 28th, 2015|Social Media Marketing|

Facebook has majorly updated its notes feature, making it even better for online marketers. With this update, your business could post more comprehensive and visually interesting notes, which could help your strategy in several ways. If you’re not familiar with Facebook notes, they are simply a type of post that allows users to conveniently share longer [...]

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New Facebook Settings Could Change who Sees your Posts

July 13th, 2015|Facebook Marketing|

Facebook has launched a new feature that gives users more control over the posts they see in their feed, which could have an impact on who sees your posts. While the change may not directly affect your page, it could mean some of your followers won’t see your posts as often. However, there are some things you [...]

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Facebook Algorithm now uses Time Spent on Stories

June 15th, 2015|Facebook Marketing|

There has been a lot of news in the social media industry lately, and now Facebook has some of its own. In an effort to show its users content they are interested in, the social media site’s algorithm will now take into consideration how much time a user spends on different stories. In the announcement, [...]

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Will Facebook’s new Instant Articles Affect your Business?

May 13th, 2015|Social Media Marketing|

Facebook has unveiled a new service, called Instant Articles, that aims to make the social network a more content-friendly platform. It’s important to understand what this new feature means for your business so you can continue to use Facebook as an effective part of your social media marketing. What are Instant Articles? Instant Articles are interactive [...]

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What Good Facebook Page Management Looks Like

April 13th, 2015|Facebook Marketing|

It’s not enough to just publish a Facebook page. To use it to promote your business, reach your market and leverage the power of social media, you need to manage your page well. Facebook page management is a crucial part of social media marketing, and when you do it the right way you will see [...]

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Facebook Launches Nearby Event Notifications

March 31st, 2015|Social Media Marketing|

Facebook has launched a new feature that allows users to be notified of nearby events. While this feature may not be a major update, it does bring a lot of potential for businesses that use Facebook marketing. How Event Notifications Work Users will only get notifications for pages they follow and agree to receive event [...]

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Facebook’s New Topic Data and what to do Now

March 11th, 2015|Facebook Marketing|

Facebook has announced that it is starting to make available a new type of data to marketers who use the site to promote businesses. The new feature, called topic data, is currently available to select accounts in the US and UK, but will soon be available to all business accounts in both countries. The New [...]

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Study Shows Video Increases Facebook Reach

February 18th, 2015|Facebook Marketing|

A new study by Socialbakers proves just how effective videos can be on Facebook. The research found that videos outranked status updates, links and photos in average organic reach and average fan reach. This means that when you post videos to Facebook, you are much more likely to reach a wider audience than if you [...]

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What Every Beginner Needs to Know About Facebook Marketing

February 4th, 2015|Facebook Marketing|

Image courtesy of Charis Tsevis/Flickr. If you have just started using Facebook marketing, the idea of building a community, driving traffic to your site and using your account to promote your brand might seem a little daunting. There’s a lot that goes into a successful social media marketing strategy, but there are also [...]

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