Facebook Introduces Private Messaging for Business Pages

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Facebook is now allowing businesses to respond to comments with a private message. At last, Facebook has introduced a way for businesses to use private messages to respond to comments, so they can have private conversations with their online audience. This new feature is exciting, and one that will bring lots of new opportunities [...]

Facebook has made Video Advertising more Affordable

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Facebook has changed the way it charges advertisers for video ads, which could make this option more affordable for many businesses. Video is a powerful medium that can help you promote your brand across the internet, so this update could bring great opportunities for your business. The New Payment Model Previous to this update, advertisers [...]

Facebook’s New Advertising Option is Perfect for Online Stores

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Last week, Facebook announced a new product advertisement that is ideal for online stores and businesses that sell products online in addition to in brick-and-mortar stores. Facebook has immense advertising power as it has 890 million daily active users, 82.4 percent of which are outside the United States and Canada. What the New Ads Do [...]

What Facebook’s New Ad Relevance Score means for You

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Facebook has launched a new feature for advertisers, called the relevance score, that can help you be more effective as you target your markets on the site. Knowing how to use this feature will make your advertising more successful. The New Feature Explained Image source. Relevance scores are numbers that will appear on [...]