How to Improve Customer Satisfaction at Christmas

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With Christmas as busy as it is, how can you ensure you maintain and improve customer satisfaction? Christmas is approaching quicker and quicker and you’re getting busier and busier! It can be difficult to keep on top of the volume of enquiries and orders coming in at this time, but there are ways [...]

Why is Personalised Email Marketing so Important at Christmas?

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Personalised mail marketing campaigns have massive potential – that is if you execute them correctly. Open rates for marketing emails currently stand at only 24.79% while the average click-through rate is just 4.19% - combine this with the fact that email frequencies at Christmas are skyrocketing and marketers have an uphill battle on their hands. This [...]

3 Holiday Preparations you Should Check off this Week

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The holidays are upon us. You’re probably busy trying to keep up with all the preparations around the office, like thank-you gifts and holiday parties, but there are also some strategic preparations you need to plan for. This week, ramp up your holiday marketing with these three tips. Run a Promotion or Offer a Freebie [...]

6 Warning Signs that you’re Spamming your Email Subscribers

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Avoiding even the appearance of spam is essential if you want to make email marketing work for your business. When you send valuable and helpful emails that generate a response from your market, this form of marketing can be very powerful and even help support other marketing efforts. It’s generally easy to recognise [...]

Email Marketing Calls to Action you can Steal

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All good email marketing messages include a call to action. Whether the purpose of your email is to spur some kind of action or you simply include a subtle call to action as a side note, this element is what will help you see results. The calls to action you use will depend [...]

Secret Content can Add that Extra “Something” to your Marketing

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Content Marketing is a tactic that most businesses can use to promote their brand, attract a larger audience and market their products. Secret content, content that only some people have access to or that readers have to sign up to receive, can do a lot for your online marketing.Two Types of Secret ContentThere are [...]

How you Can use Email Marketing to Make more Sales

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If you use email marketing as a way to promote your business, are you also using it to directly increase your sales? Getting sales messages right in your market’s inboxes can be a very effective way to drive people to your site where they will make a purchase, but only if you know how to [...]

Deadly Mistakes that will Scare your Email Marketing Subscribers Away

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A major factor in successful email marketing is your ability to maintain subscribers. If your email list is full of people who don’t read your emails or has a high turnover rate, you won’t see many benefits from your email marketing. There is a lot of strategy behind using email marketing well, but there are [...]

How To Break Your Next Email Marketing Campaign!

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Marketing emails can be successful with a variety of formats, styles and themes, but there is one thing they all need, regardless of the kind you use. In fact, this one thing could mean the difference between successful and unsuccessful email marketing campaigns. So what is this one thing? A call to action. It sounds [...]

What Email Subject Lines with the Best and Worst Open Rates tell Us

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MailChimp, a major email marketing service, analysed more than 40 million emails and compiled a list of the best and worst subject lines. The best subject lines brought an open rate of 60 to 87 percent and the worst had open rates of only 1 to 14 percent. You can see the entire list on [...]