Why is Personalised Email Marketing so Important at Christmas?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Personalised mail marketing campaigns have massive potential – that is if you execute them correctly. Open rates for marketing emails currently stand at only 24.79% while the average click-through rate is just 4.19% - combine this with the fact that email frequencies at Christmas are skyrocketing and marketers have an uphill battle on their hands. This [...]

6 Warning Signs that you’re Spamming your Email Subscribers

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Avoiding even the appearance of spam is essential if you want to make email marketing work for your business. When you send valuable and helpful emails that generate a response from your market, this form of marketing can be very powerful and even help support other marketing efforts. It’s generally easy to recognise [...]

Email Marketing Calls to Action you can Steal

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All good email marketing messages include a call to action. Whether the purpose of your email is to spur some kind of action or you simply include a subtle call to action as a side note, this element is what will help you see results. The calls to action you use will depend [...]

How you Can use Email Marketing to Make more Sales

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

If you use email marketing as a way to promote your business, are you also using it to directly increase your sales? Getting sales messages right in your market’s inboxes can be a very effective way to drive people to your site where they will make a purchase, but only if you know how to [...]

Deadly Mistakes that will Scare your Email Marketing Subscribers Away

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

A major factor in successful email marketing is your ability to maintain subscribers. If your email list is full of people who don’t read your emails or has a high turnover rate, you won’t see many benefits from your email marketing. There is a lot of strategy behind using email marketing well, but there are [...]