Will Snickers’ Typo-Based Search Ad Campaign Work?

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The landing page for Snickers' search ad campaign. Image source. Snickers has launched a new search ad campaign that relies on people misspelling words in their Google searches. The company purchased Google ads for misspelled terms so when a searcher enters one into the search bar, he or she will see the Snickers' [...]

The tech world is divided- Do QR codes work?

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QR codes are essentially the glue that sticks traditional advertising to digital advertising; they provide a bridge between the two marketing worlds. They work because they’re playful, and they feed our natural human curiosity. They’ve also retained their touch of novelty as there are plenty of people still jumping on the Smartphone bandwagon, and marketing [...]

Useful Resources About Internet Marketing

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I know a bit about marketing, but coming from a media studies background I found the following links useful to spruce up my bit of knowledge: Understanding Internet Market What is digital marketing? http://www.youtube.com/watch?v=pos_Mm5yeFs Social media marketing in 3 minutes http://www.youtube.com/watch?v=gza8dvN8Hkc&feature=related […]