Why You Can’t be Successful without a Content Marketing Strategy

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net. A content marketing strategy isn’t just a document full of ideas you put together and then forget. It’s your key to success. A good content marketing strategy will guide you through each step, help you reach your goals and help you make an impact that will benefit your business. [...]

6 Ways to Bring your YouTube Channel to Life and See Results

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

YouTube channels can either be a hub of activity or a no-man’s land. When your channel is alive with recent videos, comments and branding, it can bring big results for your business. Great YouTube channels can increase brand awareness, drive traffic to your site and help you spread your message as people share your videos. [...]

A Checklist for Quality Content for SEO and Digital Marketing

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Oliver Tacke/Flickr. You probably hear all the time how important it is that you use quality content for your search engine optimisation plans, digital marketing and content marketing. You know how important it is that your content reflects your brand and helps you promote your products and services. But, do [...]

Simple Incentives that will Help you Attract more Email Subscribers

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Alan McConchie/Flickr. One of the most common ways to gain email subscribers is to offer an incentive for people to enter their email address on a form on a website. You’ve likely seen this tactic used and it’s one that can bring great results. People don’t just give up their [...]

How to use Owned, Earned and Paid Media for SEO

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All kinds of online media and content can contribute to your search engine optimisation plan. The days of relying solely on articles are gone, and businesses that use a variety of content usually earn higher rankings and drive more traffic to their website. Content Marketing Institute included “use owned, paid, and earned media in SEO” [...]

What Topics Should you Use for Content Marketing?

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Image courtesy of Ethan Lofton/Flickr. Content marketing requires your business to create original blog posts, articles, videos, ebooks, reports, infographics and other types of content. One challenge many businesses face is not knowing what topics to use for their content marketing plan or even choosing the wrong topics. It’s vital that you choose [...]

A Beginner’s Guide to Gaining Blog Readers

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Pabak Sarkar/Flickr. Your blog is all set up, looks great and you are posting to it regularly. Now what? The natural next step is to start driving traffic to your posts. More traffic to your blog can lead to more sales, greater brand awareness, loyal customers and other benefits. With [...]

The 4 Essential Elements of SEO

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

There’s a lot that comes with search engine optimisation. Many businesses feel overwhelmed at the thought of keyword research, link building, on-site optimisation, content creation, outreach plans, meta information and analytics. But, a good SEO strategy can be condensed into four essential elements. When you use all four of these parts your website will earn [...]

Google News can Bring more Site Traffic than Facebook. Here’s Why

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Today, Search Engine Journal posted an article revealing that, according to research from Digiday, Google News actually drives more site traffic than Facebook or any other social media site. I recently blogged about how Google is now allowing more non-traditional sites to rank in its news section, which means businesses that have news-centric blogs could [...]

The Surprising New Video Power of Facebook and How to use It

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Facebook has just reported that it had 1 billion video views a day in September. In fact, according to Gian Fulgoni, co-founder and executive chairman emeritus at comScore, during August, Facebook boasted about a billion more desktop video views than YouTube!   We normally think of Facebook for sharing links to content, posting statuses, sharing [...]