Storytelling is at the Heart of Content Marketing: Here’s how to Use It

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of mararie/Flickr. Think about the last good movie you saw or that book you can’t put down. Or try to remember the last case study you heard at a conference or even the last conversation you had with a coworker. What is it about those things that make them memorable and [...]

UK Users can Now Publish Blog Posts to LinkedIn – What you Should Do

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

LinkedIn has announced that it has extended the ability to publish blog posts on its network to all members in English-speaking countries. This means businesses in the UK now have a new platform for content marketing and an extra social media marketing tool. What the New Feature Includes Last year, LinkedIn gave all users in [...]

What to Keep in Mind for Your 2015 Internet Marketing Plan

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of pakorn/FreeDigitalPhotos.net. The new year is upon us, and that means it’s the perfect time to get organised and review your plans for online marketing and branding. If you don’t really have a plan but are using social media, your website and your blog without real purpose or without using them [...]

Using Holiday Hype in your Internet Marketing

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Jessica Neuwerth/Flickr. The holidays are here and while people may not be Christmas shopping right now, they are still looking for those good deals and celebrating the holiday season. There’s a certain amount of hype and buzz that comes with this time of year, and you can use it to [...]

Start Affiliate Marketing in Just 3 Steps

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of stockimages/FreeDigitalPhotos.net. If you’ve considered using affiliate marketing, now could be a great time to start. Affiliate marketing gives you an additional way to earn money from your blog, and many businesses see success with it. Affiliate marketing plans generally get stronger over time. It will take some time to start making [...]

Should you Start a Podcast Next Year?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Surat Lozowick/Flickr. Podcasts aren’t for everyone, but they are a perfect fit for businesses that regularly blog, have a strong following and have valuable information to share that can be highlighted with audio. With a podcast, you can communicate with your market in a new way and even gain more [...]

Why People aren’t Clicking on your Email Marketing Links

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of thepathtraveler/FreeDigitalPhotos.net. Getting people to click on the links you share through email marketing messages is essential if you want to drive traffic to your site, make sales, increase social media followers or accomplish other goals that require people to leave the email message. If you have been developing an email [...]

What you Need to Know about Blog Editorial Calendars

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Jim, the Photographer/Flickr. Using an editorial calendar is a great way to keep your blog on track and make sure it works in conjunction with your promotional tactics so your marketing plan is more cohesive and stronger. Creating and using an editorial calendar is easier than you might think and [...]

Bing Reveals its 3 Pillars of Content Quality

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Bing recently published a blog post that explains how the search engine looks for quality content and how it plays into its search algorithm. The blog post describes what the company calls its “Three Pillars of Quality Content.” When you know what these pillars are, and how you can make sure your content aligns with [...]

Curated Content Defined and 3 Reasons to Use It

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Kittisak/FreeDigitalPhotos.net. Many businesses use curated content as part of their content marketing plans and this kind of approach can bring unique benefits. If you are looking for a way to do something new with your content, save time and turn your brand into a resource people look to, curated content [...]