Must-Know Secrets to Making your Images more Pinnable

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You already know that Pinterest is all about images, but do you know what it takes to make your pictures more pinnable so people will be more likely to share them on the site and click on your posts? A whole 80 percent of pins on Pinterest are repins, meaning they are posts that other [...]

Video Marketing Planning made Easy

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Video marketing can help you do things other types of marketing can’t. With a good video you can reach and influence your market to tell people about your brand, promote your products and inspire people to take action. The combination of images, sound and an excellent script with a strong message can be a very [...]

Why you Should be Using Infographics at your Business

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Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

Why and How to Set up an Online Newsroom

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Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

4 Ways to Get Social Media Followers to your Website

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Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

Is Newsjacking for You? The Pros and Cons of this Brand Awareness Strategy

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Newsjacking, or the process of using current events to help you promote your own business and brand, is an interesting strategy that lots of businesses use, either formally or informally, to raise brand awareness. But, is this strategy for you? There are some pros and cons you should be aware of before you implement this [...]

Tips for a Guest Blogging Strategy that Brings Benefits

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Several months ago, Google warned that guest blogging shouldn’t be used solely for link building because it had become a spammy practice. After much debate Matt Cutts, of Google, clarified that guest blogging, when used properly, is an acceptable link building and internet marketing strategy. When you use it the right way, guest blogging can [...]

Go Beyond the Promotional Video: 12 Ways to get Creative with Video

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Image courtesy of Michiel S./Flickr. Video marketing is a powerful way to convey messages to your market and when added to your online marketing strategy, video marketing can play an important part in your overall plan, becoming an even more valuable tool. But, to really get the most out of video marketing you [...]

New Ways to Stand out Online This Year

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Image courtesy of -Cheesyfeet-/Flickr. One of the struggles that comes with internet marketing is that you need to find ways to stand out among all the content, social media noise and online activity if you want to reach your market. Your business needs to find ways to get noticed and be remembered so [...]