Secret Content can Add that Extra “Something” to your Marketing

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Content Marketing is a tactic that most businesses can use to promote their brand, attract a larger audience and market their products. Secret content, content that only some people have access to or that readers have to sign up to receive, can do a lot for your online marketing.Two Types of Secret ContentThere are [...]

How to do a Simple Content Audit for Better Marketing Results

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Whether you’ve been using content marketing for quite a while or are just getting started, it’s important to take some time to analyse your efforts to make sure they are paying off. A content audit can help you identify what you are doing well and where you can improve to make your marketing more effective. [...]

4 Ways to make Content Curation Work

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You already know content curation, or the process of collecting related content from other sources and presenting it to your market, can save you time and help you do something new. It allows you to share others’ opinions and provide helpful resources to your market. But, do you have an effective strategy for making content [...]

3 Reasons your Content Marketing isn’t Working (and how to Fix It)

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If you are putting a lot of effort into your content marketing, but don’t seem to be getting the results you want, you could be wasting a lot of time and resources. This situation can be frustrating, but there are some things you can do to turn it around and make your content marketing work [...]

How to get the Most out of Visual Content for your Brand

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Visual content has been gaining popularity, and it’s not slowing down as far as online marketing goes. In fact, KISSmetrics reported on just how relevant visual content has become. These statistics give us a glimpse into the use of online visuals: + 63% of social media is made up of images. + 50% of all [...]

Transform Ordinary White Papers into Powerful Marketing Tools

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White papers, or reports on specific topics, that are informative or offer suggestions or solutions can actually be very effective marketing tools. When you produce these for your market, you have a chance to establish yourself as a thought leader and attract new customers as you illustrate your expertise. So how do you turn an [...]

Content Overload: The Problem and The Solution

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As you use content marketing, email marketing and even social media marketing, you run the risk of overwhelming your market with content. It’s easy to do, and you need to remember that you aren’t the only one trying to target your market with content. Content overload is simply the idea that your audience is so [...]

4 Tips for Making your Content Marketing more Memorable

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Brainstorming ideas, creating content, publishing to the right channels and making sure your market sees your content is the general path most businesses take when they use content marketing. This process is completely necessary, but there’s one more step you might be missing: making your content marketing memorable. When your market remembers your content, or [...]

A Simple Question that could Drastically Change your Content Marketing Results

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Content marketing is a very effective way to brand your business online, but if you don’t do it the right way, you risk spending a lot of time and resources on a tactic that doesn’t bring the best results. There’s a lot that goes into creating the perfect content marketing strategy that helps you reach [...]

A Simple Checklist for Choosing Content Marketing Topics

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Creating a successful content marketing plan and executing your strategy well requires you to choose the right topics. When you choose content topics that will resonate with your market, include your marketing message and will help you promote your business, your entire plan will be more successful, bringing bigger benefits to your business. As you [...]