What to do when People aren’t Interacting with your Content

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Quizzes, how-to tutorials and social media polls are big in content marketing. Businesses are finding success in creating content designed specifically to get readers to interact with their brand. But, even more traditional types of online content, like blog posts, promotional videos, and website content, should also be geared toward generating some kind of response. [...]

4 Things Every Content Strategy Needs for Success

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You've no doubt heard about how important a content marketing strategy is, but new research proves that nearly half of UK marketers don’t have a documented strategy. Even if you think you know your plan, documenting it and including these four elements will increase your odds of success, bringing all kinds of business benefits. New [...]

What you should Know about Using Social Media to Support Content Marketing

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The most effective online marketing plans use several types of marketing in conjunction with each other. Social media marketing and content marketing can work together so that both strategies are more effective and to make your overall online marketing and branding efforts more cohesive and beneficial. Using social media to support your content marketing is [...]

How to Document your Content Marketing Strategy

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Flickr / Chung Ho Leung Earlier in the week, I posted about the fact that 48 percent of business-to-business content marketers don’t have a documented content marketing strategy. I talked about how this is a major problem and whether you are using content marketing to reach businesses or consumers, a documented strategy is essential. [...]

Nearly Half of Businesses Don’t Document their Content Marketing Strategy: Here’s the Problem

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The Content Marketing Institute has released the results of its business-to-business content marketing survey. One of the major findings is that 48 percent of respondents said they do have a content marketing strategy, but it is not documented. Whether you use content marketing to reach other businesses or to reach consumers, lacking proper documentation [...]

3 Questions to ask When Looking for the Perfect Image

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The phrase “a picture is worth a thousand words” is absolutely true. When you add images to your marketing materials, you can more easily capture interest, tug at emotions and move people to take action. But, to do this you need the perfect image. Whether you are looking for a picture to add to [...]

5 Steps to Landing a Guest Blog Post

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Guest blogging can help you build links to your site, tell a new audience about your message, build your brand and form valuable relationships with influential people or organisations in your industry. The idea of “guest blogging” may sound simple enough, but actually getting opportunities to post your content on someone’s site takes some planning. [...]

4 Things to Define Before you Start Creating Content

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Before you start creating any kind of content for your marketing plans, there are a few things you need to define. By outlining these elements before you start, you can ensure that each piece will support your overall goals and bring results.This outline will work for any type of content, whether you are producing a [...]

The 5 Pieces of Valuable Content that Brings Results

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You’ve probably heard over and over how important it is that you create valuable content for your market. When you use content marketing, social media marketing and other online branding tactics, valuable content is key. It is what helps you solidify your brand, build your reputation, generate engagement and attract customers.But, what exactly does [...]

How to Use the Top 10 Content Marketing Tools

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There's so many content marketing tools to make your content the best that it can be. Moz has released the results of its 2015 online marketing industry survey. The research gives an inside look at how the internet marketing world is developing and by looking at its results, you can find ways to [...]