4 Places to Find New Content Ideas

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Whether you are trying to fill your blog’s editorial calendar, are planning your content marketing strategy or are working to produce content to support your current marketing campaign, coming up with ideas can be the toughest part of the process. You need to blend creativity with strategy to uncover content ideas that will attract your [...]

How to Document your Content Marketing Strategy

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Flickr / Chung Ho Leung Earlier in the week, I posted about the fact that 48 percent of business-to-business content marketers don’t have a documented content marketing strategy. I talked about how this is a major problem and whether you are using content marketing to reach businesses or consumers, a documented strategy is essential. [...]

4 Things to Define Before you Start Creating Content

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Before you start creating any kind of content for your marketing plans, there are a few things you need to define. By outlining these elements before you start, you can ensure that each piece will support your overall goals and bring results.This outline will work for any type of content, whether you are producing a [...]

3 Problems with Low-Quality Content — And how to Fix Them

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When you begin to focus too much on quantity instead of quality, you sacrifice the benefits that high-quality content can bring. In fact, in many cases, low-quality content can even harm your marketing efforts. There are three major problems that come with using low-quality content, but there are also some things you can do to avoid [...]

How to do a Simple Content Audit for Better Marketing Results

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Whether you’ve been using content marketing for quite a while or are just getting started, it’s important to take some time to analyse your efforts to make sure they are paying off. A content audit can help you identify what you are doing well and where you can improve to make your marketing more effective. [...]

3 Reasons your Content Marketing isn’t Working (and how to Fix It)

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If you are putting a lot of effort into your content marketing, but don’t seem to be getting the results you want, you could be wasting a lot of time and resources. This situation can be frustrating, but there are some things you can do to turn it around and make your content marketing work [...]

4 Tips for Making your Content Marketing more Memorable

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Brainstorming ideas, creating content, publishing to the right channels and making sure your market sees your content is the general path most businesses take when they use content marketing. This process is completely necessary, but there’s one more step you might be missing: making your content marketing memorable. When your market remembers your content, or [...]

A Simple Checklist for Choosing Content Marketing Topics

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Creating a successful content marketing plan and executing your strategy well requires you to choose the right topics. When you choose content topics that will resonate with your market, include your marketing message and will help you promote your business, your entire plan will be more successful, bringing bigger benefits to your business. As you [...]