The Unique Power of Pictures in your Content

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

As you develop content for your website, blog or content marketing strategy, how often do you pay special attention to the images you use? Pictures have a unique power and can help you take your content to the next level. They can even stand alone, as images with captions or infographics, for example, to support [...]

4 Places to Find New Content Ideas

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Whether you are trying to fill your blog’s editorial calendar, are planning your content marketing strategy or are working to produce content to support your current marketing campaign, coming up with ideas can be the toughest part of the process. You need to blend creativity with strategy to uncover content ideas that will attract your [...]

What to do when People aren’t Interacting with your Content

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Quizzes, how-to tutorials and social media polls are big in content marketing. Businesses are finding success in creating content designed specifically to get readers to interact with their brand. But, even more traditional types of online content, like blog posts, promotional videos, and website content, should also be geared toward generating some kind of response. [...]

3 Things an online Newsroom can do For You

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

An online newsroom, or a page on your website for news updates, can bring a lot of marketing benefits. A newsroom can take the form of a news page within a company website or it can look more like a newsletter or latest news section, that is less formal and more like a category [...]

Nearly Half of Businesses Don’t Document their Content Marketing Strategy: Here’s the Problem

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

The Content Marketing Institute has released the results of its business-to-business content marketing survey. One of the major findings is that 48 percent of respondents said they do have a content marketing strategy, but it is not documented. Whether you use content marketing to reach other businesses or to reach consumers, lacking proper documentation [...]