Give the Gift of Great Christmas Content this Festive Season!

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Whether you’re a self-confessed Festive King or Queen or the ultimate scrooge, there’s no escaping Christmas Content Marketing. Tis’ the season of giving and, this year, we’re being very generous here at Bigfoot Digital! If you’re struggling to come up with original ideas for Christmas themed content, take a look at our tips [...]

6 Fresh Types of Content for your Blog

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This year, why not introduce some new types of content to your blog to give it a refresh? When you use different kinds of content, you can grab your subscribers’ and social media followers’ attention and illustrate concepts in a new way. Some mediums also lend themselves well to specific marketing goals, so you can [...]

4 Things Every Content Strategy Needs for Success

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You've no doubt heard about how important a content marketing strategy is, but new research proves that nearly half of UK marketers don’t have a documented strategy. Even if you think you know your plan, documenting it and including these four elements will increase your odds of success, bringing all kinds of business benefits. New [...]

The 5 Pieces of Valuable Content that Brings Results

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You’ve probably heard over and over how important it is that you create valuable content for your market. When you use content marketing, social media marketing and other online branding tactics, valuable content is key. It is what helps you solidify your brand, build your reputation, generate engagement and attract customers.But, what exactly does [...]

Will Facebook’s new Instant Articles Affect your Business?

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Facebook has unveiled a new service, called Instant Articles, that aims to make the social network a more content-friendly platform. It’s important to understand what this new feature means for your business so you can continue to use Facebook as an effective part of your social media marketing. What are Instant Articles? Instant Articles are interactive [...]

How to Increase your Content’s Usability by 124 Percent

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What if you could make just a few changes to your website’s content to make it more effective? A study by Neilson Norman Group may have uncovered the key to making it more likely that people will pay attention to your content and making it more successful. The Statistics During Neilson Norman Group’s study, 79 [...]

Content Overload: The Problem and The Solution

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As you use content marketing, email marketing and even social media marketing, you run the risk of overwhelming your market with content. It’s easy to do, and you need to remember that you aren’t the only one trying to target your market with content. Content overload is simply the idea that your audience is so [...]

Search and Social Changes Could Make Your Reputation Vital for SEO

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However you measure it, either by page rank, shares, likes, followers or retweets, your influence in the online world matters. As a business owner, it can mean the difference between gaining your clients trust and losing it. As the line between social media and search becomes narrower, and the role of content creation becomes greater, [...]

Reduce, Reuse, Recycle

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Sustainability and recycling are hot topics at the moment as the strain on the Earth's resources reaches an all new high. This advice isn't exclusively applicable to washing up liquid bottles and plastic carrier bags, you can also apply the principles of green living to your social media strategy. Say what? That's right, you heard me, it's time you [...]