Social Media Case Study: Yoplait

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

After their first year on Facebook, Yoplait yogurt had amassed over 200,000 'Likes', not satisfied with this colossal amount of admirers, they went on to grow this following by over 800,000 fans - putting them securely in the Facebook millions club. What's interesting about this growth is that they weren't hit by 'Operation Unlike', meaning their following is mostly [...]

Building Exclusivity in Social Media

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Social Media has often been considered a free-for-all platform where anyone can join in and share their two cents. This is a wonder for marketers, as we've finally been given a direct route to our customers. Although, you have to admit, we've been guilty of some fairly cringe-worthy attempts to grab attention. If you've seen [...]