4 Visual Foundational Blocks your Website Needs

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When people land on your website, the very first thing they see is its design. In just a matter of seconds, they develop ideas and opinions about your business, all based on the colours, design and layout of your site. To make a stellar first impression, it’s essential that you use your design to your [...]

5 Call to Action Hotspots on your Website

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You know you need to include a call to action on your website, but where do you use them? Where you put your calls to action can be just as important as the calls to action you use. When you have the right location and context, your calls to action can become more powerful and [...]

What NOT to Put on your Website

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The things you exclude from your website are just as important as the things you include. In fact, including some of these things could harm your reputation, make your site less functional and even make your online marketing less powerful.There are all kinds of lists and suggestions out there on how you can improve your [...]

Google Says Desktop Sites aren’t Essential

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Search Engine Watch says desktop sites aren't essential for improved rankings. Search Engine Watch has reported on a statement from a Google employee that is making waves in the online marketing world. According to the article, John Mueller, a webmaster trends analyst at Google, said that desktop sites aren’t essential to gaining search rankings. The [...]

Where (and How) to use Persuasive Power on your Website

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You likely use your website to help you persuade people to do something, like buy a product, sign up for a service, contact you, subscribe to blog posts or take any other kind of action. Websites that are just full of content and don’t inspire readers to take action aren’t very helpful and won’t support [...]

How to Increase your Content’s Usability by 124 Percent

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What if you could make just a few changes to your website’s content to make it more effective? A study by Neilson Norman Group may have uncovered the key to making it more likely that people will pay attention to your content and making it more successful. The Statistics During Neilson Norman Group’s study, 79 [...]

The Importance of Being Integrated

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Now that social media is fully established and part of our everyday lives, we expect to see it everywhere. If I find a company that doesn't have a Facebook page, I'm immediately suspicious. Likewise, when I'm surfing the internet, if I find something I like, I want to be able to effortlessly share it on my Facebook, Twitter or [...]

How to get your website up and running in 60 minutes…

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When developing a website for your company or as a personal portfolio, it may be tempting to spend days, or even months, perfecting the layout, colours, font and content before going live. Not necessary. Here are some top tips for getting your website up and running in 1 hour. Yes, it may be a little [...]