Why and How to Set up an Online Newsroom

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

Is Newsjacking for You? The Pros and Cons of this Brand Awareness Strategy

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Newsjacking, or the process of using current events to help you promote your own business and brand, is an interesting strategy that lots of businesses use, either formally or informally, to raise brand awareness. But, is this strategy for you? There are some pros and cons you should be aware of before you implement this [...]

New Ways to Stand out Online This Year

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of -Cheesyfeet-/Flickr. One of the struggles that comes with internet marketing is that you need to find ways to stand out among all the content, social media noise and online activity if you want to reach your market. Your business needs to find ways to get noticed and be remembered so [...]

UK Users can Now Publish Blog Posts to LinkedIn – What you Should Do

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LinkedIn has announced that it has extended the ability to publish blog posts on its network to all members in English-speaking countries. This means businesses in the UK now have a new platform for content marketing and an extra social media marketing tool. What the New Feature Includes Last year, LinkedIn gave all users in [...]

What to Keep in Mind for Your 2015 Internet Marketing Plan

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Image courtesy of pakorn/FreeDigitalPhotos.net. The new year is upon us, and that means it’s the perfect time to get organised and review your plans for online marketing and branding. If you don’t really have a plan but are using social media, your website and your blog without real purpose or without using them [...]

Is your Brand Ready for 2015? 3 Questions to Ask Yourself

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Image courtesy of Benjamin Reay/Flickr. With the new year comes an opportunity to assess how successful your internet marketing has been and make plans to strengthen your online brand next year. You have the chance to identify your strengths and weaknesses and update your branding efforts so you’ll see more benefits next year. [...]

How you can go Mobile in 2015

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of adamr/FreeDigitalPhotos.net. Search Engine Watch published an article that included predictions on what SEO will look like in 2015. The first one is: “We’ll finally have a different mobile conversation: more mobile-friendly please.” The blog post includes some quotes and suggestions from a few different search experts about how now, in [...]

Should you Start a Podcast Next Year?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Surat Lozowick/Flickr. Podcasts aren’t for everyone, but they are a perfect fit for businesses that regularly blog, have a strong following and have valuable information to share that can be highlighted with audio. With a podcast, you can communicate with your market in a new way and even gain more [...]

How to Get Positive Customer Reviews to use for Internet Marketing

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of adamr/FreeDigitalPhotos.net. Cone Communications found that 85 percent of consumers are more likely to make a purchase when they can get additional recommendations about the product or service online. The study also found that four out of five consumers reverse purchase decisions based on negative reviews they find online. Reviews are [...]

4 Easy Website Tweaks to Eliminate User Frustration

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of tiramisustudio/FreeDigitalPhotos.net. The last thing you want is for website visitors to feel frustrated as they browse your products, search your blog or look for more information about your business. Frustrated visitors will quickly leave your website and you will miss opportunities to convert them into leads and gain customers. Another [...]