Why you Should be Using Infographics at your Business

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Image courtesy of Nate Burgos/Flickr. You’ve seen infographics on social media, websites and blogs. Have you ever wondered why so many businesses use them and how they fit into their marketing plans? If you aren’t already using infographics as part of your online marketing, you could be missing out on some big benefits. [...]

Why and How to Set up an Online Newsroom

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Image courtesy of Dennis Skley/Flickr. An online newsroom, or a section of your website where you can post updates and press releases, can help your content marketing, social media marketing and even search engine optimisation efforts. This year, you can make an online newsroom part of your strategy in just a few steps. [...]

4 Ways to Get Social Media Followers to your Website

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Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

Tips for a Guest Blogging Strategy that Brings Benefits

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Several months ago, Google warned that guest blogging shouldn’t be used solely for link building because it had become a spammy practice. After much debate Matt Cutts, of Google, clarified that guest blogging, when used properly, is an acceptable link building and internet marketing strategy. When you use it the right way, guest blogging can [...]

Go Mobile or Get Left Behind: How Google is Helping

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Image courtesy of MIKI Yoshihito/Flickr. You’ve probably been hearing for quite some time now that if your business wants to continue to use internet marketing, it needs to go mobile. You need to target your markets through social media, mobile apps and a website that is functional and easy to use on a [...]

Storytelling is at the Heart of Content Marketing: Here’s how to Use It

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Image courtesy of mararie/Flickr. Think about the last good movie you saw or that book you can’t put down. Or try to remember the last case study you heard at a conference or even the last conversation you had with a coworker. What is it about those things that make them memorable and [...]

What to Keep in Mind for Your 2015 Internet Marketing Plan

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Image courtesy of pakorn/FreeDigitalPhotos.net. The new year is upon us, and that means it’s the perfect time to get organised and review your plans for online marketing and branding. If you don’t really have a plan but are using social media, your website and your blog without real purpose or without using them [...]

Start Affiliate Marketing in Just 3 Steps

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Image courtesy of stockimages/FreeDigitalPhotos.net. If you’ve considered using affiliate marketing, now could be a great time to start. Affiliate marketing gives you an additional way to earn money from your blog, and many businesses see success with it. Affiliate marketing plans generally get stronger over time. It will take some time to start making [...]

What you Need to Know about Blog Editorial Calendars

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Image courtesy of Jim, the Photographer/Flickr. Using an editorial calendar is a great way to keep your blog on track and make sure it works in conjunction with your promotional tactics so your marketing plan is more cohesive and stronger. Creating and using an editorial calendar is easier than you might think and [...]

4 Things the Best Subscription forms have in common

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Image courtesy of hyena reality/FreeDigitalPhotos.net. One of the most important aspects of your website or blog is its subscription form. Whether you want people to sign up to receive newsletters, blog updates, new product information or deals, your form needs to be top notch. Forms that aren’t effective can hold you back when [...]