How to Know if Your Business Needs a Mobile App

Online Marketing|

Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net. It seems like so many businesses have mobile apps, but should you use one as part of your Internet marketing strategy? A mobile app can help you reach your market in a new way, provide value to your customers and help you promote your products and services. Before you [...]

Are You Taking Full Advantage of Mobile Marketing?

Online Marketing|

Image courtesy of emptyglass/FreeDigitalPhotos.net. There’s no question that businesses today need to take their marketing to a mobile level. With mobile Internet use expected to be higher than desktop Internet use by 2014 (according to Microsoft Tag), your business has a lot to lose if it doesn’t take full advantage of mobile marketing. [...]

Flipboard’s Major Updates make it a Better Marketing Tool

Online Marketing|

Flipboard has undergone some major changes, making it a more social oriented app with much more marketing potential for businesses. These changes take Flipboard from a simple news service to a community-oriented tool that lets users add more content and communicate with others. User-Created Magazines Image source One of the biggest changes is [...]

The Pros and Cons of Auto Scheduling Social Media Posts

Social Media Marketing|

One way to keep up with social media posting is to use auto-scheduling software. There are many kinds of web-based programs, some free and some that charge a subscription fee, that allow businesses to write posts and attach images or links to be shared on social media sites at a later date. The Pros of [...]

The World is Going Mobile and Why You Need to Follow

Online Marketing|

As technology makes it possible for us to bring the Internet with us wherever we go, the world, including digital marketing, is going mobile. Nearly everyone has a smartphone that allows them to browse the Internet and use social media, news, shopping and any number of apps. Tablets are also becoming more popular, adding to [...]

Social Media Case Study: Yoplait

Social Media Marketing|

After their first year on Facebook, Yoplait yogurt had amassed over 200,000 'Likes', not satisfied with this colossal amount of admirers, they went on to grow this following by over 800,000 fans - putting them securely in the Facebook millions club. What's interesting about this growth is that they weren't hit by 'Operation Unlike', meaning their following is mostly [...]