How to Know if Your Business Needs a Mobile App

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Image courtesy of KROMKRATHOG/FreeDigitalPhotos.net. It seems like so many businesses have mobile apps, but should you use one as part of your Internet marketing strategy? A mobile app can help you reach your market in a new way, provide value to your customers and help you promote your products and services. Before you [...]

Are You Taking Full Advantage of Mobile Marketing?

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Image courtesy of emptyglass/FreeDigitalPhotos.net. There’s no question that businesses today need to take their marketing to a mobile level. With mobile Internet use expected to be higher than desktop Internet use by 2014 (according to Microsoft Tag), your business has a lot to lose if it doesn’t take full advantage of mobile marketing. [...]

UK Mobile Ad Spending Triples in One Year

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The Guardian has reported that mobile spending in the UK tripled between 2011 and 2012, going from £203m to £526m. This is an incredible increase of 148 percent in just one year. Marketers are recognizing the opportunity mobile devices bring and have found that mobile advertising is an effective way to reach a large portion [...]

Flipboard’s Major Updates make it a Better Marketing Tool

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Flipboard has undergone some major changes, making it a more social oriented app with much more marketing potential for businesses. These changes take Flipboard from a simple news service to a community-oriented tool that lets users add more content and communicate with others. User-Created Magazines Image source One of the biggest changes is [...]

How to add Mobile Marketing to Your Campaign

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Image source According to Business Insider, more than half of the time a person spends on his or her cell phone is spent using mobile apps. This statistic is just one reason mobile marketing is so successful. Many businesses are finding their target markets are spending more and more time on their cell [...]

The Pros and Cons of Auto Scheduling Social Media Posts

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One way to keep up with social media posting is to use auto-scheduling software. There are many kinds of web-based programs, some free and some that charge a subscription fee, that allow businesses to write posts and attach images or links to be shared on social media sites at a later date. The Pros of [...]

U.K. Becomes Most Mobile Country in the World

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Image source The United Kingdom has hit an amazing benchmark: it has become the most mobile country in the world. Surpassing Japan, which used to hold the number one spot, the U.K. uses 424 megabytes of data each month, which is an astounding 60 percent increase from last year. Japan uses 392 megabytes [...]

The World is Going Mobile and Why You Need to Follow

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As technology makes it possible for us to bring the Internet with us wherever we go, the world, including digital marketing, is going mobile. Nearly everyone has a smartphone that allows them to browse the Internet and use social media, news, shopping and any number of apps. Tablets are also becoming more popular, adding to [...]

Social Media Case Study: Yoplait

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After their first year on Facebook, Yoplait yogurt had amassed over 200,000 'Likes', not satisfied with this colossal amount of admirers, they went on to grow this following by over 800,000 fans - putting them securely in the Facebook millions club. What's interesting about this growth is that they weren't hit by 'Operation Unlike', meaning their following is mostly [...]

People Search Engine App Highlights Importance of Online Reputation Management

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We're forever warned about the dangers of posting too much information online; from the horror stories we hear about houses getting robbed after the owners share too much about their location and weekend plans, to terrible tales of prospective employers asking interviewees about the photos they posted from the weekend. Even though the privacy settings [...]