Basic Site Analytics Numbers you Should be Tracking

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The idea of tracking and interpreting website analytics can be overwhelming, but when you know what you’re looking for and what the numbers mean, this task becomes very valuable. Site analytics can help you understand your target market, enhance your SEO campaigns and generate more leads. There are all kinds of site analytics that can [...]

What to Keep in Mind for Your 2015 Internet Marketing Plan

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Image courtesy of pakorn/FreeDigitalPhotos.net. The new year is upon us, and that means it’s the perfect time to get organised and review your plans for online marketing and branding. If you don’t really have a plan but are using social media, your website and your blog without real purpose or without using them [...]

What Exactly is E-commerce SEO?

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Without search engine optimisation, your market won’t be as likely to find you online, which can lead to all kinds of marketing and business struggles. E-commerce SEO is similar to general SEO, except it is used specifically to target potential customers and make online sales. Why E-commerce SEO is Essential You’re probably asking yourself why [...]

A Marketing Measurement Snapshot that will Help your Business Grow

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Image courtesy of gubgib/FreeDigitalPhotos.net. As the year comes to an end, how are you recording what you accomplished this year? A marketing snapshot can help you keep track of some vital measurements so as you work throughout the next year, you can set goals that will propel your business forward and you can [...]

Not Your Ordinary Goals: Setting Effective New Year’s Goals

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Image courtesy of Stuart Miles/FreeDigitalPhotos.net. It’s that time of year again: time to set some new year’s goals. So many businesses set goals, but unfortunately, not many of them use them effectively to guide them to success. Take some time to set some effective goals that will help you see more success in [...]

Why People aren’t Clicking on your Email Marketing Links

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Image courtesy of thepathtraveler/FreeDigitalPhotos.net. Getting people to click on the links you share through email marketing messages is essential if you want to drive traffic to your site, make sales, increase social media followers or accomplish other goals that require people to leave the email message. If you have been developing an email [...]

Creative and Effective ways to do Market Research

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Image courtesy of Todd Chandler/Flickr. The more you know about your market, the better you can be at targeting the right people. To many businesses, the thought of market research brings to mind in-depth surveys, months of analysis and statistical research. Of course, these are very important parts of market research, but there [...]

4 Social Media Assessments to do Before the New Year

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Believe it or not, 2014 is coming to an end. This time of year is perfect for looking back at what you accomplished this year and finding ways you can do better next year. Before you start something new or change your online marketing strategy for the new year, it is essential that you look [...]

Google Introduces Consumer Surveys for Market Research

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Image source. Google has announced a new tool called Consumer Surveys that site owners and marketers can use to do market research and earn more money as they grant visitors access to content. What are Consumer Surveys? Consumer Surveys can be embedded on your site and allow you to provide content to users [...]

Why You Should have Your Website Reviewed by a Pro

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Your website is up and running, you occasionally update it, your blog is full of great content and you think everything looks great. So what’s the problem? The problem is there is much more to a successful website than what’s on the surface.   Think of your website as your virtual storefront. On the outside, [...]