Remarketing: What is it and do You Need It?

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Have you ever wondered if there is a way to advertise to those people who have previously visited your website? There is, and it’s called remarketing. This advertising strategy can be powerful and in a way, give you a second chance to communicate with and persuade your target market. A recent study found that 91 [...]

New Google Tool lets you Track Phone Calls that Result from Ad Clicks

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Google has announced a new tool, called website call conversions, that makes it possible for you to track the phone calls your business receives after people click on ads. This ability can help you find out how to increase the number of calls you get and even make more sales. Other AdWords tools like click-to-call [...]

Finding the Right Wrong Words

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This is a great article by Keri Morgret over at SEOMoz in which she shares her extensively in-depth methods for finding negative keywords for your AdWords campaign. It’s refreshing to see articles written about the importance of negative keywords for once, as a quick mosey around the internet has revealed that their significance in campaigns [...]