What Every Beginner Needs to Know About Facebook Marketing

Facebook Marketing|

Image courtesy of Charis Tsevis/Flickr. If you have just started using Facebook marketing, the idea of building a community, driving traffic to your site and using your account to promote your brand might seem a little daunting. There’s a lot that goes into a successful social media marketing strategy, but there are also [...]

4 Ways to Get Social Media Followers to your Website

Social Media Marketing|

Having a large social media following and great online engagement are excellent marketing assets. However, you can get even more out of your social media accounts if you can lure visitors from your accounts to your website, where they can become customers, follow your blog, subscribe to your newsletter or complete any other call to [...]

Is Newsjacking for You? The Pros and Cons of this Brand Awareness Strategy

Online Marketing|

Newsjacking, or the process of using current events to help you promote your own business and brand, is an interesting strategy that lots of businesses use, either formally or informally, to raise brand awareness. But, is this strategy for you? There are some pros and cons you should be aware of before you implement this [...]

How to Handle Negative Reviews or Social Media Comments

Social Media Marketing|

The majority of businesses have to handle negative reviews or social media comments at some time or another. Whether a customer was justified in writing the review or not, the situation is one that can actually benefit your company if you deal with it the right way. Usually, these kinds of reviews are more damaging [...]

Twitter’s Newest Feature and How to Bring your Feed to Life

Social Media Marketing|

With 284 million monthly active users and 500 million tweets sent each day, Twitter is a social network that can really help you promote your business and reach your market. It has announced a new feature that makes it more likely your tweets will be seen, and with just a few adjustments you can make [...]

Tips for a Guest Blogging Strategy that Brings Benefits

Online Marketing, SEO|

Several months ago, Google warned that guest blogging shouldn’t be used solely for link building because it had become a spammy practice. After much debate Matt Cutts, of Google, clarified that guest blogging, when used properly, is an acceptable link building and internet marketing strategy. When you use it the right way, guest blogging can [...]