Remarketing: What is it and do You Need It?

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Have you ever wondered if there is a way to advertise to those people who have previously visited your website? There is, and it’s called remarketing. This advertising strategy can be powerful and in a way, give you a second chance to communicate with and persuade your target market. A recent study found that 91 [...]

How to Leverage YouTube’s New 6-second, Unskippable Ads

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Later this month Google will be making a new YouTube ad format available: Bumper ads. These videos will be just six seconds long and will play before YouTube videos viewed on mobile devices. Viewers won’t be able to skip these ads like they can after other YouTube ads have played for five seconds. These new Bumper [...]

How Social Media Ads can Complement your Marketing

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Social media ads and promoted posts can actually complement your social media marketing strategy, helping you get more out of this tactic. Most major sites allow businesses to buy ads or promote their posts, and even smaller sites are catching on and offering more options to advertisers. If the sites you use offer advertising options [...]

Business Ratings can Now Appear in Google Ads — Leverage this Update

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has announced that advertisers now have the option of adding ratings from Google My Business to their ads. This update brings something new to the table and you can leverage it to get more clicks and see more results from your ads. Image source. Adding Ratings According to Google’s announcement, businesses can [...]

TrueView for Shopping Brings more YouTube Advertising Options

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has launched a new YouTube feature called TrueView for shopping, which will allow viewers to find out more about your products and even click on the ad to buy them immediately. This new advertising feature is one that holds a lot of promise, especially considering how powerful and influential video marketing can be. YouTube [...]

6 Steps to Starting Pay Per Click Advertising

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Pay per click advertising is a great internet marketing strategy that can benefit your business in so many ways. From increased traffic and sales to better brand awareness, this advertising tactic is one that can support all kinds of goals to help you build your online presence. The idea of pay per click advertising might [...]

A Beginner’s Guide to Starting Twitter Advertising

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Businesses that advertise on Twitter can reach more people, build their audiences, make more sales and even encourage people to install their mobile apps. Getting started with advertising is easier than you may think, and in just a few steps you can start sending promoted tweets and reaping these benefits. Step 1: Choose your Campaign [...]

What to Know Before using Paid Advertising

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Using pay-per-click advertising, social media ads and other forms of paid advertising can help you target your market very accurately, getting your message to the right people. Paid advertising is an effective way of increasing brand awareness among your target markets and reaching goals like increased traffic and sales. Before you use paid advertising, whether [...]

Instagram’s New Clickable Ads bring Huge Opportunities for Increased Engagement

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Instagram has announced a new ad format that will be clickable, so businesses can direct users to a website. When you consider the valuable audience Instagram has, this new development could bring huge opportunities to increase engagement, which could bring all kinds of benefits to your business. The New Carousel Ads With the new carousel ads, [...]

Is Newsjacking for You? The Pros and Cons of this Brand Awareness Strategy

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Newsjacking, or the process of using current events to help you promote your own business and brand, is an interesting strategy that lots of businesses use, either formally or informally, to raise brand awareness. But, is this strategy for you? There are some pros and cons you should be aware of before you implement this [...]