Why aren’t your adverts achieving?

SEO, Social Media Marketing|

Adverts are the most well-known and effective way to promote your business. As a business owner, you may be spending more than you’d to like on adverts… and 50% of the time they aren’t bringing in the reach you’d like. So, why aren’t your ads working out? It’s simple- Google doesn’t like them. Over [...]

Is Newsjacking for You? The Pros and Cons of this Brand Awareness Strategy

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Newsjacking, or the process of using current events to help you promote your own business and brand, is an interesting strategy that lots of businesses use, either formally or informally, to raise brand awareness. But, is this strategy for you? There are some pros and cons you should be aware of before you implement this [...]

7 Twitter Advertising Tips to get Better Results

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

With 284 million monthly active users and 500 million tweets sent each day, Twitter is an excellent platform for social media advertising. Many businesses already use Twitter as part of their social media marketing plan, but you can get even more out of the site by using it for online advertising too. Add something new [...]

How you can go Mobile in 2015

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of adamr/FreeDigitalPhotos.net. Search Engine Watch published an article that included predictions on what SEO will look like in 2015. The first one is: “We’ll finally have a different mobile conversation: more mobile-friendly please.” The blog post includes some quotes and suggestions from a few different search experts about how now, in [...]

3 Ways to Bring Digital Marketing into your Brick-and-Mortar Location

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of Jonathan Nalder/Flickr.   The roads of digital and physical marketing occasionally cross, and with new kinds of technology constantly being developed there are lots of effective ways you can use digital and real-world experiences together to influence your market.   When you use both online and physical marketing to reach [...]

What to Keep in Mind When it Comes to Mobile Ads

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Image courtesy of stockimages/FreeDigitalPhotos.net. Mobile advertising can be a very effective way to promote your business. We’re constantly using our smartphones and tablets to browse the internet, use social media and even shop, so when you can use these tools to target your market, your ads will be seen by potential customers.   [...]

Ello: What it is and what you Should Know

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

You’ve likely already heard about the newest social media network: Ello. Now that the dust has settled and it looks like the site has gained some traction, do you know what it’s all about? New social media sites come and go, and understanding the latest trends and how they can benefit your business is important [...]

5 Steps to Building a Solid Facebook Page that Brings Results

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

A Facebook page is an integral part of almost every social media marketing plan. Facebook has 829 million daily active users, of which almost 82 percent are outside the United States and Canada. There is no question that Facebook has a huge user base that can help you promote your business. But, if you want [...]

Google Unveils Callout Extension, Giving Advertisers more Space

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

On the heels of introducing a major update to Google product ads, the company has now introduced callout extension, which gives businesses more space on their search ads. This additional space is valuable and could help you reach your customers and make your ads more effective. What is the Callout Extension? In essence, callout extensions [...]

Google Product Ads now Incorporate Local Availability

Company News, Email Marketing, Photography, Public Relations (PR), SEO, Social Media Marketing, Video Marketing, Website Design|

Google has updated its product ads so now shoppers can see if a product is available near them and even browse related products at the same store. This new update will make it easier for businesses to bring in shoppers and even make more sales. It will be available to Google Merchant Center users and [...]