Survey Shows what Makes a Video Shareable and What Viewers Want

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A new survey and research conducted by Animoto provides dozens of interesting statistics and lots of information that uncovers the power of videos in Internet marketing. Videos are a great addition to content marketing plans and make it easier to capture a market’s attention. They also allow businesses to get creative and show their market something, rather than just tell people about it.

Just one of the interesting statistics from the study includes the fact that 73 percent of respondents reported that they are more likely to make a purchase after watching an online video about the product or service.

But, the survey goes deeper and reveals what makes online videos more shareable and what viewers are looking for when they watch them.

The Most Shareable Videos

When your video captures your market’s attention and provides so much value that people want to share it, you’ll likely get bigger results. Your video will be played across the Internet, reaching more people and having a bigger influence.

According to the survey:

  • 94% of respondents said they share humorous videos.
  • 91% of respondents said they share heartwarming videos.
  • 89% of respondents said they share educational videos.

When you know what kinds of videos people are more likely to share, you can find ways to fit those themes into your videos.

What Viewers Want in Your Videos

The survey also looked into what consumers want to see in online videos. This information is very valuable to businesses.

According to the survey, 42 percent of respondents want to see more product descriptions or service demonstrations. Other things people like to see in videos include information about electronics, restaurants, travel and exercise and fitness.

Another interesting piece of information is that 83 percent of respondents said that videos that are five minutes long or less are most effective when doing research or shopping online.

Respondents to the survey also provided some feedback about what businesses can do to make more effective videos:

  • Use only high-quality images and visuals.
  • Funny videos but with no nonsense.
  • Demonstrate what the product can do.
  • Info-rich videos are way better than blatant advertising.
  • Show a 360-degree view of the product.

When you know what people who watch online videos prefer to see, you can make more effective videos.

The information from this survey provides a lot of valuable insights, and when you understand what spurs people to share online videos and what they feel makes a video more valuable, you can create more effective videos.

This isn’t the first study to show the power of online videos when it comes to Internet marketing. But, this research adds to our understanding and can help businesses create videos that will increase sales.

To make sure you get the best results from your videos, and that they are worth putting time and resources into, use these tips as you plan and create them. The videos you produce should also be aimed at your market and created specifically with your audience’s needs in mind.