If you’ve been using social media for a while, you are at risk of falling into one of a few common pitfalls. Many businesses find that they start posting the same kind of content over and over, stop attracting new followers and even that their posts are being ignored.
So how do you avoid these problems? By making sure your social media strategy and accounts stay fresh and current. There are some sure signs that your social media strategy needs a boost and that it’s time to make some changes to keep getting great results.
Your Growth is Flat Lining
One of the first sure signs that your social media strategy needs an update is that your accounts aren’t growing anymore. If you aren’t gaining new followers, something isn’t right when it comes to the content you are sharing or the way you are reaching out to your market.
It’s important to track what tactics work when it comes to growing your social media accounts. If you can, look back to when your account was growing and what you were doing to get those results. Also look for new ways to attract more people to your accounts and encourage them to connect with you.
Interaction has Decreased
Social media accounts that spur comments, shares, interaction and website traffic bring the best results. If you have noticed a decrease in engagement, it’s time to give your social media accounts a boost.
Experiment with different types of posts, reach out to others, join groups, start conversations and work to make social media a two-way conversation between you and your market.
Your Accounts don’t Reflect your Current Brand
Another sure sign that it’s time to update your social media accounts is if they no longer reflect your brand. Businesses, products, brands, areas of focus and markets all evolve over time, and your accounts should keep up with these changes.
Make sure your pages are branded with your current look, logos and colours and then assess the content you are sharing and the types of posts you are publishing to make sure they are consistent with your branding strategy.
You are Behind on Social Media Trends
How closely do you follow social media trends? It’s not always wise to jump on the latest trend just because everyone else is doing it, but it is important to keep up with things so you can take opportunities that will help your social media marketing, and entire business, grow.
Watch what new social media networks become popular, how people (especially in your market) use different sites, what kinds of new features are added, what kinds of advertising options are offered and other trends so you can find ways to make sure your accounts are up to date and you are taking advantage of every opportunity to reach your market.
It’s important to make sure your social media accounts and strategies are current and are helping you be as successful as possible. If you recognise any of these signs, it’s time to give your accounts a boost.