Study Shows Social is Key to Content Discovery and Distribution

Some new research shows that millennials, or people between the ages of 18 and 33, depend on social media to find and share content. The statistics are interesting and highlight the importance of social media marketing.

A few takeaways from the research from SDL include:

  • Millennials check their smartphones 43 times a day.
  • Five out of six millennials connect with businesses on social media.
  • Social networks make up the bulk of content discovery, surpassing online newsfeeds, customisable newsfeeds, email and search engines.
  • Millennials share an average of six pieces of content through social media, and five through email, a day.

We already know that smartphones and tablets have taken over and that people are constantly connected to the Internet for email, social media and even Internet browsing. But, this research shows that businesses need to embrace social media as a way to promote their content and encourage people to share it to reach a wider audience.

How to Take Action

If your target market includes people between the ages of 18 and 33, social media marketing needs to be a major part of your Internet marketing strategy. Without it, you will be missing out on a channel that will make it easier to get your messaging, content and links in front of your current and potential customers.

Build Strong Social Media Followings

Develop your social media accounts so they are branded, have personality, attract your audience and help you build a strong following. Your social media accounts are an invaluable tool when it comes to connecting with your market and delivering your content.

Create a Strategic Content Sharing Plan

Your content won’t help you reach your goals if no one sees it. Create a strategic content sharing plan that includes social media. Decide which sites are most conducive to your content and market and form a plan for how you will share your content.

For example, you may decide you’ll share images of products and people using them through Instagram and links to your blog posts through Facebook.

Use Shareable Content

To leverage social media and get people to click on your content, you need to create content that captures peoples’ attention and encourages them to take action. The research shows that people do share content through social media, but if you want your audience to do this, you need to create shareable content.

The content you post on social media should provide so much value that people can’t help but share it with their friends. The value you provide will depend on your business, audience and goals. For example, you may focus on providing entertainment, information, tips or ideas. Whatever your market needs, provide it and encourage people to share your content.

Social media can be a powerful part of your Internet marketing strategy. Use it to deliver your content and encourage people to share it with their friends so you can reach a wider audience and promote your business.