We already know how important mobile marketing is, but a new study by Neustar Localeze highlights just how vital it is and how it can actually help your business make more sales. According to the research, mobile searches have an 80 percent conversion rate. The study also found that three out of four of those conversions actually lead to a customer coming into a store, not just an online purchase.
The same study found that 63 percent of people who do Internet searches do so from multiple devices to find local businesses. They use laptops, smartphones, tablets and other devices to do searches to find information about businesses in their area.
These statistics tell us that people aren’t just searching for local businesses on their mobile devices, but those searches lead to a high number of purchases.
But, that’s not all. A study done by Google and Nielsen found that:
- 55 percent of people using a mobile device to research a product want to make a purchase within an hour.
- 83 percent of those people want to make a purchase within a day.
So, people aren’t just buying products online, they are also going into brick-and-mortar stores to make a purchase and want to do so quickly. Local mobile SEO can be a very powerful way to increase your brand awareness and sales.
Adding Mobile to your SEO Strategy
If you’re already using SEO to drive traffic to your site, it’s imperative that you make sure you are also doing mobile SEO. This newest research highlights just how important it is and how lucrative it can be.
Use Mobile Keywords
People use different keywords when they search from a mobile device than they do when they search online. For example, they may use shorter phrases since they aren’t using a physical keyboard and they are likely to search for local information. Target some specific mobile keywords as part of your SEO campaign.
Link to the Right Pages for a Mobile Market
Just as people use different search terms while using a mobile device, they may also be looking for different information. Your market may be looking for your address, contact information, product specifications or pricing. Think about what mobile searchers are looking for and then optimise and rank those pages.
Build a Mobile-Friendly Site
Of course, to get the benefits of mobile SEO, traffic and leads, you’ll need to make sure your site is easy to navigate on a mobile device. Smartphones and tablets have smaller screens, so be aware of how much text you use and create a navigation menu that is simple and intuitive.
The latest research reminds us that mobile optimisation, traffic and leads are extremely important. To increase your sales and reach your market more effectively, it is essential that you use mobile SEO and make sure your site is easy to use from mobile devices.