There’s no question that social media can either help or harm your company’s brand. Social media can be a great way to reach your audience and listen to what they have to say. Social media channels can also help bring some transparency to your business, which can be a public relations strength.
On the other hand, there is such a thing as being too transparent, and depending on what your social media manager shares through your accounts, you could be doing more harm than good.
Do be Approachable
Social media can be an easy and comfortable way for your market to speak to your company. By being approachable and responding well to input you receive through social media, you will probably get more feedback, learning more about your market and improving your digital marketing strategies.
Don’t Bash the Competition
Your competition is most likely active on the same social media channels your company is. Keep things civil and don’t speak poorly of your competition online. When you post damaging things about your competition, the only company you’ll make look bad is your own.
Do Engage Your Audience
Good social media campaigns engage their audience. Rather than just constantly flooding their followers with self-promotion, businesses that are successful on social media ask questions, encourage feedback and even share posts from other members of the community.
Don’t be Too Transparent
Sharing too much about what goes on at your company can do a lot of damage. Certain information about products, strategies, partnerships and sales should not be shared with your public. Sometimes it’s hard to tell if something is too sensitive to share. A good guideline is that if there is a question as to whether it should be shared, it probably shouldn’t.
Do be Consistent
Some businesses feel that if you aren’t consistent with social media, you shouldn’t be using it. Whether you subscribe to that theory or not, there is something in staying consistent. Brands who post content on a regular basis, stay up to date on news and conversations and consistently respond to feedback from their markets often have more successful social media marketing campaigns.
Don’t Overwhelm Your Followers
The trick to being successful on social media is to be a part of the conversation. Of course you have a message you want to get across, but do that in ways that don’t scare your followers off. Engage in conversations and share useful, relevant information and you will gain more followers and reach your market in natural ways.
Strategically posting to your social media accounts will help you connect with your market, raise awareness and reach your digital marketing goals.