Spring is in the air, and for many people that means spring cleaning. If your blog is looking a little stale, your content isn’t supporting your marketing efforts or it is just time for a change, revamping your blog doesn’t have to be a drawn-out process.
With this guide, you can spring clean your blog and freshen it up in just five days.
Day 1: Freshen up the Design and Layout
Before you get down to the details, take a look at your blog’s design and layout. If it is looking a little boring or no longer works with your brand, make some changes. Pay attention to colours, graphics and your heading to make sure they tell your readers what you’re all about.
Then, rearrange things like sharing buttons, contact information, the search bar and widgets to make sure they are benefitting your readers without distracting from your content. Don’t be afraid to remove things that are just cluttering up your blog.
Day 2: Update the Basics and Leverage Features
As you are updating your blog’s look, you will likely notice some things are out of date. The second step to your blog makeover is updating things like your contact information, about section and social media links.
Next, make sure you are leveraging features like RSS feeds, email subscription boxes, comment sections and social media tools to get the most out of them.
Day 3: Analyse your Content
On day three, it’s time to start analysing your content. First, consider how often you are posting and decide if that frequency is working for you and your readers.
Second, look at comments, social media shares and reactions on individual posts to find out what kind of content your readers respond to. Use analytics tools to analyse traffic and clicks and find out which posts attract more readers. Make note of your findings to prepare for the next step.
Day 4: Create a Content Calendar
Now that you know what kinds of content work best on your blog, start putting together a content calendar. If you’re already using one, take this opportunity to make sure it includes the frequency, topics and ideas that you have found to be more successful.
Your content calendar can be a formal one where you list specific titles, keywords, links and even sources for each blog post months in advance. Or, you can be more casual about it and simply generate a list of posts you want to publish that cover topics that support your overall marketing plan. This second approach leaves room for flexibility and lets you more easily incorporate breaking news, industry developments and last-minute ideas into your content.
Day 5: Formulate a Plan for Publicising Content
The last step is to formulate a plan to publicise your blog’s content. Decide how you will share content through social media, email marketing, guest blogging and other tactics. Then, make sure you follow through with your plan. Occasionally you will need to reassess your plan, to make sure it is helping you grow your readership and expand your reach, and make changes as needed.
Every so often, blogs need to be updated to make sure they are in alignment with the company’s overall marketing and digital branding strategies. Now is the perfect time to refresh yours so it will keep acting as an effective marketing tool.