If you use social media marketing at your business and are looking for ways to get more out of it, this post is for you. Social Media Examiner recently reported that “consumers access their social media channels 71 percent of the time through mobile.”
This stunning statistic highlights just how important mobile is becoming in the world of digital marketing. If your business has a social media marketing strategy, but fails to take it mobile, you are missing out on a huge opportunity.
Define Your Mobile Strategy
First, decide what exactly you want to get out of mobile social media marketing. Your goals may be very similar to those of your social media marketing plan, but altered just slightly for a mobile audience.
For example, one of your social media marketing goals may be to drive more traffic to the content on your website. Mobile users may not be as likely to leave a social app to visit your site, but they may help you increase engagement or shares, and designing a plan with this goal in mind could benefit your business.
Optimise your Channels
Your business needs to optimise its social media accounts for mobile use. Facebook, Twitter, Instagram, LinkedIn, Pinterest and other major social media sites already have a mobile app. So, what’s left for you to do? You can keep your posts short, use visuals, link to responsive pages on your site and use social media app features to your advantage.
If you don’t take mobile users into account when you use social media, you could be leaving an entire segment of your followers, or even market, out. This isn’t to say that your social media plan needs to be entirely designed for mobile use, but it should take this audience into account when it comes to defining what kind of content to share and how to interact with followers.
Choose the Right Social Media
Choosing the right social media channels for your business is a matter of choosing the networks that can best help you reach your market. Choose social media sites that people in your market use and that lend themselves to your business and brand.
But, you should also keep mobile use in mind when you choose which networks to use. What apps does your market use? Are there mobile apps that complement your strategy?
Social Media Examiner also reports that 24 percent of total mobile social networking happens on Facebook, which is more time than any other social network gets. This tells us that Facebook could be a valuable mobile marketing tool for your business.
To find out what mobile apps your market uses, you can look for existing research or you can do your own by surveying your market and asking specific questions that will bring helpful feedback.
There’s no question that you need to meet your target market on mobile social media networks. People are using social media from their smartphones and tablets and if your strategy is designed for a mobile market, you’ll see better results.