In order to use social media marketing successfully at your business, you need to use a very focused strategy. This strategy defines how you will use your accounts to reach your markets and achieve your marketing and business goals. But, you also need to adopt some rules, in addition to this strategy, so that your social media use will be effective.
The details of your strategy and rules will depend on your business and goals, but here are some general guidelines to adopt.
Rule #1: Actively Find and Share Content from Others
You already know that you shouldn’t overly self promote on social media, but that doesn’t mean you should remain silent. Actively look for content and posts from others that are relevant to your market and share them.
This serves a few purposes. It allows you to provide more value to your market, make valuable connections with others and establish your brand as one that is part of a larger community.
Rule #2: Have a Purpose Behind Every Post
You need to have a purpose behind every social media post you make. This purpose could be as broad as adding value to a conversation or entertaining your audience. However, some posts should have more specific goals, like driving traffic, sparking conversation or promoting a particular product.
Rule #3: Remember Engagement Starts with You
We often expect engagement, conversations and interaction on social media, but fail to take actions that will make that happen. To get comments, “likes” and shares, you need to reach out and converse with others. This could mean commenting on others’ posts, asking your followers questions and responding to them or thanking people for mentioning your business.
Sometimes, engagement will need to start with you, so find creative and effective ways to spur activity on your page. To do this, you’ll need to track your efforts and results so you can find the best ways to get people talking and interacting.
Rule #4: Respond to User Requests
Make it a rule that you attempt to respond to user requests. Depending on the size of your business, it may not be possible to respond to every single comment, but make a clear attempt to be responsive.
It is up to you to decide how you want to do this. You may decide to respond to people who reach out as you are able to, or make it your policy to respond to feedback from people who need customer support assistance.
When you respond to your followers, you are proving that you are listening to your market and building a reputation as a business that puts its customers first. As your market sees that you are listening, people will be more likely to interact with you, whether they need customer support or not.
These rules will help you get more out of your social media accounts. However, to see the best results, you should combine these guidelines with your own, unique social media strategy that is designed to help you reach your goals.