Social Media Marketing Sheffield

Social Media Marketing Sheffield

Let us transform your brand with dedicated social media marketing Sheffield campaigns tailored to your business.

When people think of social media, their minds usually head towards teenagers and vloggers, but did you know that it’s also an excellent way to promote and grow your business?

Social media marketing gives you the opportunity to spread your message, increase brand awareness and build a following, therefore helping you to nurture and guide leads further down the sales funnel. Finding social media platforms where you can best connect with your audience is just the beginning.

From creating engaging content to targeting the right customers, Bigfoot Digital can help you to develop a strong social media marketing Sheffield strategy that truly helps your business to grow. Read on to find out how we work.

Social following for social media marketing Sheffield

Why do I need social media marketing?

  • Your audience is on social media.

No matter what industry you operate in, you need to be where your customers are in order to reach your ideal audience. With social media so widely used worldwide, this is where you need to be in order to keep your business at the forefront of their minds.

  • People are already talking about your company.

If your business offers a service or product, chances are people are talking about your business online, or at least searching for similar companies. Let us help you to join the conversation.

  • You can tap into what your customers really want.

Whether they’re your direct customers or are simply interested in similar businesses, social listening is a crucial part of every marketing strategy. Our social media marketing Sheffield services are centred around what your audience is looking for, so we can position you as the ideal business for them.

  • It helps to boost your SEO

While social signals, such as the number of followers, aren’t a direct ranking factor, having active social channels can go a long way towards improving your rankings. As social media posts are crawled and indexed by search engine bots, your social channels will definitely help to build authority.

Planning for social media marketing Sheffield

So, what Sheffield social media marketing services do we offer?

Content Marketing

When it comes to social media marketing Sheffield, creating content that your audience is actually interested in is where the greatest challenge lies. Our team of trained content professionals come from backgrounds in a range of creative industries, such as journalism, creative writing and PR, along with marketing and English disciplines. This makes us best placed to create winning content that helps you to be found online.

From finding the right tone of voice and style for your brand to ensuring that your business is portrayed exactly how you want it, we’ll help to develop creative discussions that draw your audience in, leaving them wanting more.

Advertising

We offer social media advertising services that accelerate your business growth. With so many features now available on social platforms themselves, we are able to create targeted advertising that reaches your ideal customer.

From relationship status to interests, gender to location social media advertising can provide huge increases in conversions and sales, if done right. That’s where we come in. We’ll determine where your customers like to spend their time online, along with who they are, and will target your ads based on this information.

Remarketing

There’s nothing more annoying than those customers who get all the way to the checkout stages, then leave you in the lurch without actually making a purchase or enquiry. Remarketing essentially gives you a second chance to communicate with and persuade your target market to either contact or purchase from you. We can help you to position targeted adverts to your ideal audience to increase traffic and conversions. As social platforms are all about connecting with your audience, this makes it perfect for remarketing campaigns.

Here’s what we can help you with:

Facebook

The world’s most popular social media platform, Facebook is often the first point of call for businesses looking to utilise social media within their marketing strategies. With over 2 billion monthly active users, it makes sense for businesses to utilise the platform for their marketing needs. With the ability to reach a custom target audience, chat with customers via the chat facility and share live videos, it’s so much more than just a place for people to connect online.

Twitter

A fast-paced social platform, Twitter is great for organic engagement and lead generation. While it isn’t the best for paid advertising, Twitter is excellent when it comes to gaining intelligence on your target audience and starting meaningful conversations with them. Our social media marketing Sheffield can make sure that your company is bringing value to every interaction, using the platform to push clients towards your website, rather than bombarding them with a load of sales tweets.  

Instagram

With over 800 million active users, Instagram boasts one of the highest engagement rates of any of the main social media platforms. A visual platform, it offers businesses an unrivalled opportunity to highlight the human aspect of your company. Our social team will use a mix of techniques in order to help you achieve your goals.

We’ll help to make the most of your profile. Our team of social whizz kids will curate your grid to best show off your brand’s values and aesthetic, which will help to show your customers who you are and what it is you’re all about. Similarly, Instagram’s many features, such as its live stories, are a great way to show behind-the-scenes insights into your business and your employees. For those customers with products to sell, we’ll utilise shoppable posts by adding tags that link directly to your shop.

LinkedIn

Not simply reserved for those looking for employment, LinkedIn offers businesses a unique way to contact and connect with business owners and industry experts. At Bigfoot Digital, we’re trained to utilise LinkedIn’s various features and can help to build both your personal and your corporate reputation. LinkedIn’s publishing tool is perfect for sharing relevant and interesting content, while it’s network of groups will allow us to position your business as an industry leader, increasing leads, visibility and conversions.

We create, build and manage engaging social media marketing Sheffield strategies that get results.

So, if you’re looking to partner with an expert social media marketing Sheffield agency, then you’ve come to the right place. Our social media team have years of experience in creating winning campaigns for a range of clients across a variety of industries. Even though we’re social experts, our knowledge doesn’t stop there. Our team can also assist in any SEO, web design and email marketing queries to name a few! Get in contact today to find out how we can help your business connect with your audience! Call us or send an email to enquiries@bigfootdigital.co.uk.