Last week the Social Media Marketing Industry released a report which highlighted current trends and patterns emerging in the usage of social media within the business realm. One interesting aspect of the report highlighted the top 10 questions about SMM which marketing professionals want to know the answers to.
I promised to try to answer some of these questions in the coming weeks, starting with #10: SELECTION: How do I select the right social platform for my business?
The convenient thing about social media marketing is that you can easily take a ‘pick n mix’ approach to selecting your platform. While your social networks can be easily integrated and inter-connected, there are no hard or fast rules about which social networks to be on.
As with all marketing, you run the risk of spreading your message too thin if you focus on being active on everything; and similarly you can come across too pushy if you focus all of your attention on one platform.
The report revealed that those with 3+ years in social media were using (in this order of popularity):
- YouTube (or other video site)
- Photo Sharing Sites
- Social Bookmarking
- Geo Location
- Daily Deals
I’m going to focus on the top 5:
It’s safe to say that Facebook works for most businesses, and you should certainly be on there, if only to ensure that you’re searchable and your address and contact details can easily be found. Not being on Facebook says a lot about a business, and can be a source of irritation for smartphone users when trying to locate your premesis.
Twitter may not be suitable for all businesses, it’s primarily used as a news source to deliver short and timely updates. It’s fast paced, and sitting on the side-lines will get you nowhere. Unless you’re ready to commit to checking, posting, and interacting on a daily basis, steer clear, as a dormat Twitter account is undesirable.
LinkedIn is great for those wanting to build business leads and to demonstrate/ gain from industry knowledge. Running a group for a specific interest group will set you up as a recognised industry leader; expect a small amount of admin if you decide to go down this route. LinkedIn is perfect for B2B, but you may struggle as a B2C business. It’s perfect for recruiting the best and brightest in your field.
Blogs can work for most businesses; some even use a blog as their primary website. Only start a blog if you can commit to posting at least once a month, keep your posts short, and make sure you publicise them once they’re published. Blogs may need a little admin to pevent them from becoming a dumping ground for spam.
And finally, YouTube; not just for content creators anymore, curators can get a slice of the action too. YouTube can be an interesting way to gain a following by bringing together interesting videos from around the web and including interesting snippets from your own business.
What networks do you find work best for your business? Are there any no-no networks which you avoid?