Social Media Marketing Glasgow

Social Media Marketing Glasgow

Social media marketing is the key to increasing brand awareness. It helps to improve customer satisfaction and communicating effectively with your audience online.

Social media marketing is the ultimate way to promote your brand online. No longer reserved for teenagers posting selfies or memes, social media is now a hive of business activity. But where do you begin?
 
With so many social channels around, it can be hard to understand what is best for your business. Let alone develop a strategy that successfully reaches your goals. That’s where we come in. As an award-winning social media marketing Glasgow agency, we know what is takes to be successful on social media. Our team are clued up when it comes to all things digital, so here’s how we can help:
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Why is social media marketing so important?

A great social media marketing campaign helps you to spread brand awareness and engage with your audience. Not only that, but it can also have a huge impact on your overall online presence. From increasing enquiries and sales to boosting your websites’ ranking, directing people from your social content to your domain can help your business to reach its full potential. And social media can help you to get there.

So, what social media marketing Glasgow services do we offer?

Content creation

The hardest part of social media marketing? Creating engaging content that truly speaks to your audience. Here at Bigfoot Digital, we can help. Our trained content professionals have backgrounds in a range of disciplines. From English and Creative Writing to Journalism, they are trained in the most up-to-date techniques and tactics. Simply put, they understand how to create content that your target market is actually interested in and is likely to comment on, like and share.

Targeted Advertising

Due to recent changes in social channels, it’s becoming harder and harder for businesses to ensure their posts are seen by the right people. Users are now given a better experience, such as example seeing less promotional, and more relevant, content. However, this means that marketers now need to supplement organic posts with paid promotion to ensure they are visible.
 
The beauty of social media channels is that you can easily connect your business with the right audience.  Each social platform has unique demographic criteria that allows us to target ads based on a range of different factors. From location to job title, age to industry or gender.
Our paid advertising strategy helps businesses to get their brand name out there. Our expert social media marketing Glasgow team know how to create engaging posts that truly speak to your desired audience – those who will find value in your business and content.

Remarketing

There is nothing more frustrating than those customers who visit a website, click through a few pages and then leave without taking any action. Retargeting is the process of getting that customer to come back to your site. And not just that, but to follow through with the action. With social media, it couldn’t be easier.
 
With so many active social media users, our social media marketing Glasgow strategy utilises this popularity to increase sales and conversions. We’ll take care of those customers for you. From enticing them with captivating images to offering discounts and perks to draw them in, we know what it takes to turn visitors into paying customers.

What social media platforms do we cover?

As of mid-2018, there were around 7.6 billion people in the world, and just over 3 billion of them are active on social media. So, you may be questioning whether or not our social media marketing Glasgow services are right for you. Here’s how we utilise different platforms to ensure you’re receiving the best return on your investment.

Facebook

The most popular social media channel, Facebook boasts over 2 billion active users, and 60 million business pages. Essentially, if you’re not on Facebook, you’re missing out. Facebook advertising campaigns are built for specific audiences and allow marketers to directly target ads using both email marketing information and customers data. Businesses also have the ability to share video content and use the Facebook Messaging app to connect with customers, create structured messages and answer any questions or queries. Facebook is the most important platform for businesses looking for online success.

Instagram

An increasingly popular visual platform, Instagram has one of the highest engagement rates around. Instagram offers businesses the opportunity to showcase their aesthetics and values through the posting of engaging images. The only written content on Instagram exists in captions, meaning that images and videos need to be engaging and of a high-quality, always. We understand Instagram. What your customers are looking for and what type of content works for your audience. Bigfoot Digital can help you to improve your organic traffic and grow your customer base.

Twitter

Twitter users find their ideal content and accounts to follow through the use of hashtags. It is ideal for businesses looking to increase brand awareness. Twitter sparks millions of conversations each day from every corner of the globe. With only 280 characters to a single post, we’ll make sure we’re including only the most valuable information and messages in your posts.

Pinterest

Pinterest marketing is so simple and can have a huge impact on your business. Pins have a long marketing shelf-life and can be re-pinned and viewed over and over again, so your business an continue to reap the rewards. Pinterest is perfect for businesses looking for new leads and increased awareness, as it is one of the largest website traffic drivers, and multiple generations use the platform, so the scope for new business is huge!

Get advice from the social media marketing Glasgow experts

Looking for expert social media marketing Glasgow advice? You’ve come to the right place! Our trained experts have years of experience in creating winning campaigns that help you to reach your business goals. Why not give us a call today to find out how we can help? Chat with a member of our friendly team on 01226 720 755 or send us an email at enquiries@bigfootdigital.co.uk.