Social Media Marketing Consultant
Turning likes into leads…
When you work with Bigfoot Digital, you can expect an exceptional level of service and results to show for your commitment. Our clients regularly compliment us on our refreshingly proactive approach, which allows them to feel relaxed in the knowledge they will get results.
Social media consultancy is a popular service. People understand that in order to grow their audience, build trust with buyers and ramp up the sales, social media is a must.
Our social media marketing consultants will be with you every step of the way, from setting up your social media profiles to interacting with followers and posting engaging content.
We strive to be the best possible for our clients. Our consultants never switch off. They are committed to getting results so will keep updated on the latest trends to ensure you never miss a trick.
What is a social marketing consultant?
A social media marketing consultant is the eyes, ears and voice of your company. That means they will boost brand awareness, deliver traffic to your site and encourage sales – all with your bottom line in mind.
Consultancy is all about giving you the materials and know-how to manage your marketing with confidence. Not everyone is open to learning new skills. That’s fine. In that case, our done-for-you social media marketing service is a great alternative. Others will see consultancy as an opportunity to make some money. They would be smart!
It’s incredibly cost-effective. You have access to our entire team of consultants, all with different specialisms, who will teach you everything you need to know about marketing your business online. You only pay for what you need. We charge on an hourly rate. Need us for ten hours one week? Pay for ten hours of our time. Don’t need us at all the next? Don’t pay a dime.
Do I need a social media marketing consultant?
People have the power. Without a loyal following who frequently react to your content and share it with their connections, you are nothing — just another business struggling to get recognition and keep up with the competition. With organic reach becoming ever more elusive, the key to success comes from triggering customer interaction with your brand and combining that with powerful paid placement.
We are driven by results!
We will help you. Your social media marketing consultant will work with you to develop a brand voice, one that resonates with your audience and drives them to engage with your brand.
A mistake many brands make is to rush head first into launching a social media campaign thinking it will be a doddle. After all, everyone knows their way around a social media account. Your personal account, maybe. An account used to power your online presence and drive targeted traffic to your website, maybe not.
But that’s okay.
With extensive experience generating results on all platforms (LinkedIn, Facebook, Instagram, Pinterest, Twitter, etc.), your social media marketing consultant will determine how to position your brand to obtain the best possible results. We give you the skills and resources needed to define your unique voice on all platforms.
“We have the single biggest regional social media presence for stop smoking services. That’s all thanks to the social media team at Bigfoot Digital.”
“They have a clear understanding of social media marketing with great results and attention to detail. I have no hesitation recommending Bigfoot Digital for their exceptional social media services.”
“Our online presence through Facebook / Twitter and SEO have continued to improve since we began working with them back in 2014. They provide an excellent service with professional support and advice as and when needed.”
Your social media consultant will cover the following areas:
1) Social Media Strategy
No social media marketing consultant should set to work without planning a meaty strategy (or helping you tweak your own). This should include guidance on the platforms you should focus on (and why), times to post, what to post about and thoughts on hashtags, SEO and metrics for success. That’s a lot to cover, so expect to end your time with us inspired and excited to take social media by storm!
2) Platform Planning
Knowing which platform to post on is step number one. For example, if you own a recruitment business looking to interact with growing companies in your area, then LinkedIn is the best option for you. You want to be active on a platform that attracts thousands of business owners. It’s essentially a professional, business network for B2B marketers.
Alternatively, an ecommerce business selling home interiors should opt for Facebook or a popular visual network like Instagram or Pinterest. When selling a product (not a service!) the purchase decision often lies in the visual product. Do people like what they see? If so, you can expect a sale. If not, expect to be trumped by a competitor who is active on the right social media networks. Your social media consultant will get to know your business, usually over a cuppa, so they can recommend the best platforms for your individual needs.
3) Content Creation
Getting your social media strategy nailed on is one thing. But creating unique, compelling content on a daily basis? That’s a whole other beast. You think you know your audience. What motivates them? Drives them to purchase? Your content needs to resonate with them. If you don’t have the resources in-house, social media marketing consultants are worth their weight in gold.
Our consultants are not only experts in social media but are no stranger to content optimisation. Your content marketing consultant will guide you through the entire content creation process, so that next time you put pen to paper (or fingers to keyboard), you are confident in your abilities.
Your social media marketing consultant will help plan an entire posting strategy. From video marketing, content writing, advertising and more, we help you plan the lot. Having a posting schedule allows you to remain organised with what you post and when.
Using an external tool, like Sprout Social or Hootsuite, allows you to schedule posts in advance. That way, the next time you have some inspiration to share, you can simply drop it into your existing posting schedule. You don’t even need to access your social media accounts. It’s simple to use and saves you lots of time. Your social media consultant will show you how to use these tools to generate the best possible results.
How many social media followers are visiting your website? What’s the engagement like for different posts? Your social marketing consultant will help you weed through the reams of data to find valuable insights, so you can measure – and promote – your social media successes. While it takes time to see trends in analytics, over time these results can be used to refine your social media strategy. When you work with us, all analytics come in easily digestible, nicely designed reports that you can understand.
Your social media marketing consultant is waiting!
Your assigned social media consultant is a professional in their field who helps your brand find their place online. Before too long, you will be the one leading the conversation.
Make your move.
Reach us directly on 01226 720 755 or drop us an email at firstname.lastname@example.org to find out more.