How To Leverage Social Media In Your Ecommerce Marketing

Struggling to make sense of your social media strategy for your ecommerce marketing? Here’s how social media can help to grow your business.

If you run an ecommerce store, you probably understand the influence social media has on online shopping. If you don’t use social media to promote your business, let’s just say that you’re behind the times. You may have an Ecommerce website design, you may even blog about topics related to your industry. That’s a great start, but unfortunately, it’s not enough to sustain growth in a competitive online market. Social media moves your ecommerce marketing in the right direction. And that direction is closer to your audience.

However, it’s important to know exactly how to leverage that power to attract new followers and, most importantly, generate conversions. We’re an award-winning social media marketing agency with a proven track record of exceptional results across all platforms, including Facebook, Twitter, Instagram and LinkedIn. In today’s article we’ll share our top tips on how to leverage social media in your ecommerce marketing:

Start with the basics

Ecommerce marketing is driven by website traffic. Where optimising for organic search results is all about following guidelines, social media is a different ball game altogether. Achieving sustained success requires far more than tactics; it requires a complete social media marketing strategy that accounts for the following:

Determine your goals

No matter your internet marketing strategy, you need to set clear goals for success. Without them, how will you measure success? How will you move your business forward? The honest truth is, you can’t. Be as specific as possible when setting goals on social media for your London business. Include the amount of traffic you want to receive from social media, the number of followers, ratio of conversions, audience growth and sales. These are the core metrics we track, but feel free to use ones that relate to your specific online goals. There’s no right or wrong answer here. What works for one company, will undoubtedly not work for another.

Decide which social media platform is best for your audience

Determining your target audience is the key to choosing the right way to market your business. Conducting demographic research, and then creating an in-depth persona of your ‘ideal’ customer can go a huge way towards deciding which platform to use and how to structure your strategy.

  • Facebook: Facebook continues to be hugely popular, and is showing no signs of slowing down. Facebook’s massive audience attracts online businesses looking to promote their products and wares and improve brand loyalty.
  • Instagram:  Ecommerce businesses rely heavily on product images and visual content to drive brand awareness, making Instagram, the world’s largest social platform, perfect for brands looking to expand their online reach and audience.
  • Twitter: While Twitter is often harder to see results, due to the fast-paced nature of the platform, when utilised correctly, it offers a huge scope for increasing brand popularity and engagement. Twitter, when combined with other social media strategies, can help to reinforce your online presence and cement your business as an industry leader.
  • LinkedIn: The most popular and used professional networking platform, LinkedIn provides brands and individuals with the ability to connect with similar companies within your industry, and those with the same interests and needs. LinkedIn is best suited for brand awareness content, and to shout about your business. A huge proportion of professionals use the platform, also, to share business insights and tips, and to partner with other businesses.

Optimise your profiles

To ensure you’re at the top of your game when it comes to your social media presence, there are certain steps you should take to succeed. The first being ensuring your social profiles are filled out properly. This means having a cohesive brand across each platform, and ensuring all your contact information, logo and slogans are up-to-date.

This helps customers to recognise your page, and therefore your brand, while browsing online.  Making your page look professional with well written copy is the starting point to keeping people interested in what you’ve got to say.

Okay, so how can I use social media to improve my ecommerce marketing?

Optimise your posts

Keyword research isn’t solely reserved for your website content. Using high-conversion and highly relevant keywords in your posts can help to draw potential customers to your profile as it improves your visibility in search. Conduct research into the terms that your customers, and your competitors, use, along with what they search for when looking for products like yours. Incorporating these terms into your content can give your profiles a huge visibility boost.

Engage your audience on social media

Social media is all about creating meaningful connections with your online customers, both existing and prospective. One of the best ways to leverage social media for your brand is to use it to keep your customers happy, and to communicate with them. After all, customers that are happy are more likely to shop with you again. Ask questions, participate in discussions and post polls or quizzes for your audience so they can communicate both with your brand and your existing audience.

Offer your connections codes and discounts

Your audience is following you on social media for two reasons: to find out the latest news about your products and services, and to access promotions and deals. As an ecommerce brand, you need to offer your customers a reason to follow your social profiles. Offering exclusive discounts, promotions or even sale previews can help to cement brand loyalty, which in turn helps to improve your conversion rates. It really is that simple!

Integrate social media on your website

The easiest way to generate a buzz about your business is by creating content that encourages likes and shares. To maximise on this, we suggest integrating social media sharing buttons onto your ecommerce marketing website. By including social sharing buttons on every product pages, you’re making it simple for our customers to share your products with their friends, family and followers, which helps to generate traffic to your site.

Invest in paid media

If you have the budget, investing in highly targeted paid advertising across your social channels can go a huge way towards helping your business to improve its reach with the right audience. Similarly, using paid social media marketing tactics helps to increase online sales and generate awareness.

Whether you create your own ads or use customer-generated content, with paid advertising it’s crucial to make sure your business is reaching its ideal audience. Social platforms offer marketers a range of features that give your eCommerce brand the opportunity to focus their adverts to a very detailed audience, namely groups who are interested in your products. Brands have the ability to target users based on specific demographic information such as gender, age, location, salary, and even life events.

Similarity paid advertising allows businesses to retarget specific customers. Essentially, it’s a form of advertising that means businesses can show ads to users who have recently visited your site but are yet to make a purchase. This helps to keep your brand in front of your ideal audience.

Work with the ecommerce marketing experts

If you are looking for an ecommerce marketing Agency in London who can help you to get the results you’ve been looking for, we can help. Bigfoot Digital is known within the industry for our honest marketing approach, along with our friendly, down to earth team of experts.

We offer monthly reports, which will detail all the crucial information you need to know about your campaign. We won’t keep you in the dark, either and will do all we can to improve your campaign month on month. We believe that you deserve to understand where your investment is being spent, which is why we never use complicated industry buzzwords, instead choosing to explain your results and data in a way you’ll always understand.

If you would like to find out more, please give us a ring on 01226 720 755 or send an email to enquiries@bigfootdigital.co.uk – we’re always up for a chat and love to see businesses succeed!