If you have a Facebook page and use it to promote your business, chances are that you are working to increase the number of “likes” on the page. Pages with more “likes” often have more engagement and reach a bigger audience, making them more effective marketing tools.
There is all kinds of advice out there on how to get more “likes,” ranging from creating ads to holding contests. While there are many strategies and tactics you can employ to increase your page’s “likes,” the approach you use will depend on your business and market. Here are a few simple tactics that could work for you.
Ask your Market to “Like” Your Page
Leverage your existing audience and market by asking them to “like” your page. Use marketing channels that are already in use, and effective, to tell people about your page and tell them why they should connect with you on Facebook.
There are so many ways you can do this, including through your blog, marketing emails, other social media accounts, newsletters, brochures, banners and more.
Do More than Self Promote
If all you do with your Facebook page is self promote and spam your followers, you won’t build a very big fan base. You do need to use your page to build your business, but make sure you also use your account to listen to your market, connect with others, join conversations and share helpful information. When you do this, you will retain current followers and attract new ones.
Make it Possible to “Like” from Your Website
The easier it is for people to “like” your page, the more likely they will be to do it. Add a button that makes it possible for people to “like” your Facebook page directly from your website. Make it easy to find and consider using it on pages throughout your site and not just on your home page. It’s also a good idea to make sure people can “like” and share your blog posts, which will help you promote your business and page even more.
An excellent way to advertise your page is to let your followers help you show other users why they should “like” your page. When your posts and the content you share on Facebook are so good that your followers share them, you will get more “likes.”
If a follower shares something you post, his friends will see the post and where it came from on their news feed. As people are exposed to your content, and enjoy it, they will want to “like” your page, so they can see even more.
Include Your Link in Marketing Materials
Don’t forget to include a link to your Facebook page in your regular marketing materials. For example, if you send out a weekly email, add a link to your Facebook page so that all your subscribers will see it. Other places you can attach the link include blog posts, email signatures, email receipts or notifications, technical support emails, and any other automated marketing tool you use.
Getting more “likes” on your Facebook page can help strengthen your social media marketing and help your business be more successful. Start using some of these strategies to get more followers and build your Facebook audience.