It’s hard to stand out on social media these days. With so many people using it and so many posts being shared, social media is full of content and some businesses find that their posts are being skimmed over or even ignored.
Social media can be a powerful marketing tool if you can stand out and capture your market’s attention. All good social media strategies start with quality content. From there, there are some simple things you can do to stand out on sites like Facebook, Twitter, Instagram and LinkedIn.
Remember that Less can be More
Use short, to-the-point posts to get people to stop scrolling through their news feeds and read your posts. In some cases, less can be more. Instead of posting long, wordy status updates, stick to just a few sentences.
This is especially easy to do when you post a picture or a link to content. Use just enough text to lure people in and get them interested enough to click the link.
Use Bold and Interesting Images
Pictures can help you accomplish things and convey messages in ways words can’t. They can also help you get people’s attention and make them curious enough to read your post or the content you link to.
Use images that are bold, interesting, funny, entertaining or that give your audience a new look at your business or products. These kinds of pictures can help your content stand out among all the other social media posts.
Offer Quick, Valuable Posts
Offering value is a great way to get your market’s attention, but on social media you need to do it quickly. Creating posts that provide instant value will help you reach more people and could even help you gain more followers and get more social media shares.
Some simple ways to do this include offering a coupon, announcing sale dates, linking to a how-to video or otherwise providing value in just a few words or one sentence. This tip is similar to the idea that less is more, but takes things a little further by introducing real value to a short post.
Incorporate Two-Way Communication
Don’t just use social media to talk about yourself and at your market. Instead, talk about others and talk with your audience. Do this by commenting on posts, joining conversations and even mentioning and tagging others in your posts.
These kinds of social media posts are more dynamic and interesting because they aren’t fully self-promotional and they make it easy for others to get involved.
Don’t Over Post
Lots of businesses are tempted to post to social media accounts too often. Yes, you do need to post frequently and stay consistent, but don’t spam your followers. If you over post, you could lose followers and people may start to ignore your posts because they are so frequent.
On the other hand, when you post regularly but not too often, your posts will stand out on news feeds and people will be more likely to pause and read what you have to say.
Standing out on social media so your market will see and interact with your posts is important if you want to use your accounts to promote your business. These simple tips are things you can start implementing right away to see better results.