Increasing brand awareness through social media isn’t a unique goal. Many businesses use social media, and other forms of Internet marketing, to make their brand, business, products and services more recognisable.
When your market knows who you are and what you provide, you can increase sales, become an industry leader and build trust with your market, which will help your business grow. With just a few easy tactics you can start building this kind of awareness through social media.
Ad campaigns are a great way to promote your business and attract new followers on social media. Design a campaign specifically for people who don’t already know about your business or who have a very limited knowledge of what you do. The ads can be used to drive traffic to your website, increase sales or build your social media following.
Your social media campaign should give you direction and purpose. It should help you avoid random or unorganised posts and messaging. Make a plan that outlines what you want to tell people about your brand and what kinds of actions you want people to take, and then make sure your posts will help you accomplish those goals.
Develop a Personality
Part of your brand is your personality. Clearly define if your brand is fun, spontaneous, professional, casual, friendly or serious and then make sure that personality shows through on your social media profiles and posts.
It’s easy to get stuck in a rut and post monotonous content or updates that are dry and lack feeling and personality. Break out of this by becoming more human and conversational on social media.
Social media is meant to be conversational, so talk to your followers! Accounts that respond to questions, ask for feedback and interact with others attract more followers. Having conversations can also help you get in front of more people and build your social media presence.
Some easy ways to have conversations include:
- Asking Questions
- Thanking Customers for Feedback
- Commenting on Customers’ Posts
- Interacting with other Businesses
- Responding to Comments on your Posts
- Giving Shout Outs to Partners or Community Members
- Thanking Customers
As you start having conversations it will become a habit and before you know it your accounts will be a hub for your customers and draw the attention of people who haven’t heard of your business.
It’s hard to establish a brand and increase awareness when you aren’t consistent. As you start to include these strategies in your social media plans, be consistent. This means posting regularly, continuing to have conversations and maintaining your presence.
When you are consistent you will establish your place on social media and you’ll become part of larger conversations. You’ll also be more visible to other users, which will help you raise brand awareness.
Using social media is a great way to increase brand awareness and by adopting just a few habits and making sure you are using your accounts strategically, you can inform your market about your business and grow your customer base.