How do you do SEO?

How do you do SEO?

The big question every business asks is, “How do you do SEO?” Follow our SEO tips for success!

Having the right SEO knowledge is something that doesn’t come naturally to most people. It seems like getting your website higher up in the Google search results is impossible, and how exactly are you meant to write optimised content? Without the right SEO tips, it can be difficult to know where to start.

We’ve put together a list of our top SEO tips to ensure that businesses get the best exposure, and secure their position on the first page of Google. The higher up you are, the more clicks, traffic and conversions you can expect.

Laptop showing SEO tips for a business.

1. Get to know your audience

Understanding your audience is the first most important thing to do. Your offline customers are one market – but think of the possibilities online. With more and more people shopping and searching on the web, it makes sense to know who they are and targeting them appropriately.

Doing a simple web search for your industry will present you with a list of business. There’s no harm in doing your research and finding out what potential customers type into Google, interact with and want to see more of. It will help you with your strategy.

2.Hire the best web agency for the job!

If you’re a relatively new business, you may not already have a site. If you’re an established business, the chances are that you’ll have a website that’s not working for you, or even ranking in search engines! Getting your website right is an essential first step.

Creating the right website is a tricky job; there’s an awful lot to consider. Of course, your target audience plays a huge part in its design as well as user experience. If someone struggles to use or understand your site’s content, they’ll immediately leave and look elsewhere.

Struggling to get everything together? Hire a professional website design agency to do the hard work for you. Whether you are looking for a complete website design or a redesign of your existing site, it all takes time. And, if you get it wrong, money too! How much content should you include, and is it performing? Is it fast enough? And, most importantly, is it going to encourage customers to make a purchase? A website design agency will have the answers.

But that’s a huge decision because you are putting your trust – and money – into a company you know very little about. Your marketing success, lead generation, brand reputation and profits all depend on the quality of their work. There’s a lot riding on this.

Not meaning to blow our own trumpet here, but we have a mean website design team! Our team have the knowledge, experience and skills at hand to create a bespoke website that is perfect for your audience.

Having a website you’re proud of makes all the difference to you and your customers. If it’s a great site, people will want to stay and browse for longer instead of becoming frustrated when a page takes a while to load or when they can’t find what they’re after.

Trust the experts to build a professional website that meets your needs.

3. Research your keywords

Without doing keyword research, you can’t expect your website to appear in the search results. This is an integral part of SEO and requires extensive research. It involves finding out what your audience is searching for concerning keywords and phrases and what is in demand in your industry.

There are excellent keyword research tools available on the web, including Google’s Keyword Planner and Wordtracker. Using tools such as these can give you an idea of how to write your content and optimise it to ensure the right people find your web pages.

Before doing keyword research, it’s important to understand how to use them. There are three keyword variations you need to be concerned with:

  • Head keywords are usually 1-3 words long and have a high search volume. For example, SEO Services and Digital Marketing are head keywords.
  • Body keywords are more extended keywords or phrases between 3-4 words long and have a good search volume. Not too high, not too low.
  • Long tail keywords are phrases that consist of four or more words and are usually low in search volume. They account for the majority of web traffic.

4. Optimise your web pages and update your content

So, you’ve got your keywords nailed on the head. Now, what do you do with them? Creating the right content for across your site is your next job. Update or write fresh content for your web pages, making sure you include the appropriate keywords in the right places.

Avoid keyword stuffing and spamming, however, as search engines like Google are very talented in picking out any attempts to over optimise a website. Trying to manipulate the system can do more harm than good, and can even see your site disappearing from search results.

5. Build the right backlinks

When your on-site issues are fixed, everything looks the part and is well navigable, you can begin with your off-site tactics. A technique that works incredibly well when done right is link building; the process of gaining links from other sites pointing to your site.

Through building the right links, you’re giving your website authority. More authority means that Google will begin to favour your site more than those lower authority sites, giving you a ranking boost. However, doing it the wrong way can have the opposite effect.

If you get links back to your site from low authority sites, this will have an impact on your website too. It can lower your website’s credibility, hindering your search engine ranking position. Only trust those sites that can be trusted themselves. Authority, relevance and credibility are measurable factors.

6. Grow your social network

Social media is a great marketing tool for businesses. It’s a valuable way of growing your following and, in turn, your customer base. Signing up for the right platforms for your business and creating the most beneficial strategies will increase your exposure.

Posting the right content will see your engagement build. The right engagement will turn into custom. New custom will hopefully result in loyal customers! A variety of content works best and monitoring what your audience react to will help develop your strategy.

7. Track your efforts with the right tools

It’s valuable to have an understanding of how tracking tools work and how you can use them to monitor your progress. These tools will help you to make sense of how you’re performing and can also show where you can progress if things aren’t going to plan.

Tools like Google Analytics can show how your website is performing in search queries and what your customers are searching for to find your business. It can also highlight which of your pages are most popular and which can perhaps do with more work or amendments..

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Take note of Bigfoot Digital’s SEO tips for a perfect strategy.

Attempting SEO techniques yourself is a difficult option. With the amount of work it takes, it can be near impossible to balance this with your business. This is where a dedicated SEO agency comes in. Agencies take away the technical stuff so you can concentrate on running your business.

If you need more SEO tips or simply more information about our services, give us a call today on 01226 720 755 or send us an email to enquiries@bigfootdigital.co.uk. At Bigfoot Digital, our team of professionals are on hand, ready to work with you to create the best strategy.