What is a listing in SEO?
SEO Listings that help you dominate in local search!
Google doesn’t make it easy to increase your online visibility – there are over 200 ranking factors that come into play. But we have a secret that is going to make your life easier, and that’s Local SEO listings.
The best part is it’s not a difficult or expensive process. We’ll talk you through the basics of maintaining your SEO listings to ensure you boost your SEO and get found by potential customers in your area. But first, let’s talk about why it’s important to focus on SEO listings in the first place:
Why is an SEO listing so important?
Years ago, it was the norm to publish information about a business offline in physical magazines or newspapers, perhaps with the odd coupon to encourage a few more sales. Even though these are still viable advertising methods, they’re not the first port of call for businesses anymore.
With so many people on the web these days, it’s essential for businesses to have an online presence. The way of advertising has moved on from those big yellow pages and newspaper listings. So, why is it important?
With this information in mind, let’s take a look at some of the benefits of optimising your SEO listings for extended reach:
Help customers find your business:
With your information sealed in place in multiple areas on the web, wherever people go to find your services, they will see your information. With an SEO listing, a prospect can understand what you do in more detail, visit your web links and contact you if they need to.
Consistency builds trust:
How can you be confident that customers will trust you if you are cited in different locations with different information? They can’t! The best way to guarantee legitimacy is to ensure your Name, Address and Phone Number (NAP) are consistent across all platforms. Remember, consistency is key!
Google says so:
We never like hearing this one; you’ll remember your parents shouting “because I said so” at the top of their voice. But when it comes from the biggest search engine of all time, you must do as Google says.
Building a natural combination of do-follow and no-follow links remains the all-time number one ranking factor. Through following this simple process, you are positively increasing your online visibility.
How to choose the right platforms.
Even though there are many sites to choose from, it still matters where you’re listed online. The first thing to remember is to stick to reliable websites. Use those with a high domain authority (20+) and ones that are the real deal to avoid any spam.
The next thing to consider is which sites will be the most influential to your brand. For example, if you’re in the construction industry, you’ll not get signed up to a wedding directory. That’s common sense. It’s not relevant to your business, and you could, in fact, get penalised for this.
Start with the major sites such as Google My Business, Yell and Facebook to name a few. These sites are the most popular and reliable, sites that millions of people visit on a daily basis to find new businesses that offer the products and services they need.
After your major sites, you can then begin the search for industry related sites. The more relevant and credible the sites you choose, the more chance you have of getting found by the right people, and the likelihood of a sale will increase too.
Continually inputting your company information into the volumes of different listing sites can be a repetitive task, but you must keep in mind the effect it will have on your business’ success in the long run. Not only is it great exposure, but it’s also a great link building tactic too.
Is your business using the correct link building strategies? Find out here:
Claim your free website audit, right now:
Start with the right SEO listing for your business!
The right SEO listing will bring the business to your doorstep.
If you’re in need of some new SEO strategies that convert clicks into customers, give Bigfoot Digital a call today on 01227 720 755 and speak to one of our friendly digital marketing experts.