What Is A SEO Friendly Website?
An SEO friendly website ensures that search engines can do their jobs properly to crawl and index your pages.
Search engines are used billions of times every day by keen searchers who know what they’re after. This alone is the main reason why you need an SEO friendly website as search engines will decide upon a position for your site in the search results pages.
They will need to be able to interpret your website’s content and understand the main topics presented throughout. Though combining a search engine’s tools and their findings, they can correctly position a website in the most appropriate ranking for a particular search query.
The majority of searchers don’t scroll or click further than first few results on a page, and don’t even talk about being positioned on page two! With the best SEO strategies implemented, you can grab those higher rankings and position yourselves above your competitors.
However, the big question on everyone’s minds is how do you create an SEO friendly website? What can you do to ensure your website is optimised for search and is one that gets noticed by the right people every time? We have the answers.
On-site optimisation refers to the steps taken to ensure your website is optimised for search. If your website is to have any chance of ranking, and ranking highly at that, you need to pull everything together. From keyword research to URL structure, there’s a lot to consider.
Before you do anything, you need to carry out your keyword research. By selecting the right keywords and considering what your audience are searching for, you’re giving yourself more relevancy when putting these in all the right places on your website.
After you’ve identified your keywords, you next need to ensure that your titles, meta descriptions and image alt tags are optimised with these keywords. Avoiding keyword stuffing is essential here; naturally including these in your web pages is the way to go.
Your website’s content, whether it’s a page about your services or a post on your business blog, needs to be optimised too. For each page or article you create, keyword research is a must. Also, bear in mind your URL structure; some browsers have difficulty with long URLs.
Other things to consider when it comes to on-site optimisation is to vary your content and keep in mind that your whole site should be accessible. Being navigable on any device is important as the majority of searches these days are carried out on a mobile device.
Off-site optimisation largely refers to the way you market your site and where it can be seen on the web. Building up a collection of high quality backlinks with keyword rich anchor text is a good starting point. Ensure they’re relevant to give you more relevancy in the long run.
The sites you grab links from and use to promote your website shouldn’t just be any old website you stumble across. These sites need to have a high authority. Linking from low authority sites will not help your off-site optimisation efforts.
For an SEO friendly website, there are certain practices you should avoid if you want to stay on Google’s good side. These techniques are called Black Hat SEO techniques. Better practices to bear in mind are called White Hat SEO techniques.
- Black Hat SEO techniques are used to get highly positioned rankings quickly. However, these techniques are not recommended as they do not follow Google’s best practices. Google is becoming more clever though and can detect when things aren’t quite right.
- White Hat SEO techniques are those that add value to a site and gives a user a great experience. It can increase a website’s traffic, it’s ranking and your sales, and are approved practices by Google itself and a range of other search engines.
It’s important to steer clear of Black Hat techniques. They can work in the short term to get the desired results quickly, but can really affect your website negatively when they are found. Trusting a professional should depend on the methods they use to get the results they need.
Manipulating the SERPs through different tactics such as buying and selling links, keyword stuffing and spamming, and hiding text and links is not seen as good practice. Steering clear of these methods is the best way to ensure you stay on a White Hat path.
Having an SEO friendly website is what you should always aim for. Getting the right SEO services will add a lot of value to your business and ensure that when a customer visits your site, they stay there long enough to make a purchase.
Let Bigfoot Digital deliver an SEO friendly website for your business.
When you hear the term, “SEO”, you don’t need to panic. However, we know how technical and confusing it can be at times! At Bigfoot Digital, we pride ourselves on our knowledge of the industry and how we can get the right results for your business.
If you’re wondering how different SEO techniques can help your business rank better, or if you aren’t really sure where to begin, we’d love to hear from you. Our helpful team of professionals are here to guide you through the process.
Need more information? Get in touch with us today on 01226 720 755 or send an email to firstname.lastname@example.org. No matter the size or nature of your business, we welcome your enquiry. We have the skills and experience to get you where you need to be.