What Is A SEO Friendly Website?
The basics of SEO friendly website design and optimisation!
How many times have you heard the term “SEO friendly” or “SEO friendly website?” Literally, thousands of times! But what does it mean and how can it help your business grow? Without the correct information, you are always one step behind the competition.
In today’s guide, we hope to share everything there is to know about SEO friendly websites. Keeping in mind that some of you reading this may be SEO newbies, we’ll avoid technical terms and industry jargon that may confuse you. Sticking to the facts, find out the definition of an SEO friendly website and how it is critical for your business.
What is a SEO Friendly Website?
An SEO friendly website is a site that makes it straightforward for major search engines, like Google, to crawl and understand what that particular site is all about. A correctly optimised website will rank higher in the search engines and bring in more converting clicks.
Here are some of the primary characteristics of an SEO friendly website:
1) Unique meta titles and descriptions:
For every page on your website, you’ll need to include unique meta titles and descriptions. This content appears in the search results when you hit ‘enter.’ Titles and descriptions describe accurately what the page is all about without keyword stuffing. Here is a great example of an optimised title and description:
2) Informed call to actions
This cheeky conversion trick all good marketers use. We understand that in order to take your blog post to the next level, you need a call to action. The same applies to a sales page. Do you have an upsell in mind? If not, get thinking.
Make sure your call to action pops! In other words, it should catch the eye as the reader scrolls down the page. As the name suggests, it needs to encourage action. A simple written prompt may not cut it – start thinking about form enquiries that capture data.
3) Speedy sites
Neither search engines or your site visitors want to enter a painfully slow site. Fast loading websites are SEO friendly and deliver an exceptional user experience. These sites have an advantage over slower loading sites when it comes to ranking and reduce bounce rate considerably.
4) Unique, creative content
Content that is found across multiple web pages or third party domains is considered duplicate. This is a big no in the eyes of Google. To create an SEO friendly website, ensure all your content is unique, informative and optimised correctly. That way, you retain the attention of your readers and please search engines – win, win!
5) Image optimisation
Search engines can only read text, it’s a fact. That flashy photo you uploaded of your new product range. Yeah, Google can’t see it! Using images will appeal to your audience as it makes your content more interesting and shareable. To start ranking for your images, you need to optimise them for search engines. Here’s how:
- When you upload, make sure your images are resized and optimised to retain quality.
- Rename the file to something relevant to your page. Let’s say you’re selling a laptop case. Change the file name from Image_1224 to laptop-carrying-case. It’s that simple.
- Describe what is happening in your image using the Alt Text. Try to naturally enter your keyword.
6) Content structure
A web page has many elements that make it SEO friendly. These include,
- Breadcrumb Menu
- Page Title (That’s an H1 and there should only be one per page)
- Subheadings (H2, H3, H4…)
- Optimised Images/Videos
- Call To Action
- Author Information
Of course, there are many more elements that make up an SEO friendly website. This is a basic guide, but we’d be happy to talk you through some more advanced tactics. Give us a call on 01226 720 755 for a free, no-obligation chat.
Benefits of an SEO friendly website:
What a lot of business owners still fail to understand is the importance of an SEO friendly website. There’s always something that stands in the way, and it’s usually one of the following:
SEO sounds hard?
I don’t have the time?
I’m not a digital marketer?
We’ll happily crush these concerns with some of the reasons why an SEO friendly website should be at the top of your to-do list:
1) It will generate targeted organic traffic
As expected, you will generate more clicks through to your website. But practice the best SEO, and those clicks will turn into conversions. If you take into account the number of people that type into search engines keywords related to your business, it’s incredible. You have the potential to drum up more sales than you can handle.
Those sales will more than pay for the time spent optimising your website – that’s a promise!
2) It will result in a positive user experience
Not only does SEO please search engines, but also your customers. The process of SEO will help you build a website that is easy to navigate, which is sure to lead to an increase in sales.
3) It gives you brand credibility
People are more likely to trust websites that are found on the first page of Google. “They appear first, they must be doing something right!”
4) It’s cost-effective
When you think of marketing, what comes to mind? Money, right? How much will it cost me? Traditional advertising, like posters, include printing, design and distribution. The ads that pop up on your social media? You pay to be featured. SEO is different.
An SEO friendly website will drive traffic and leads without needing to fork out the costs of PPC or other online advertising. While there is a cost attached to the time you spend optimising, the long-term benefits are greater.
Chat to us about SEO friendly websites that rank!
When you hear the term, “SEO”, you don’t need to panic. However, we know how technical and confusing it can be at times!
At Bigfoot Digital, we pride ourselves on our knowledge of the industry. If you’re wondering how different SEO techniques can help your business rank better, or if you aren’t really sure where to begin, we’d love to hear from you.
Our helpful team of professionals are here to guide you through the process. Get in touch with us today on 01226 720 755 or send an email to firstname.lastname@example.org.