SEO Questions You’ve Always Wanted To Ask…

When you start marketing your business, you will come across SEO. It stands for Search Engine Optimisation. The higher your website appears in the search engine results, the more clicks and conversions you will receive. It makes sense, right?

But, do you have the correct information? There’s a lot that you won’t know about search engine optimisation. We get literally thousands of questions about online marketing, and that’s great because we love to share our knowledge.

For that reason, we have created this ‘Ultimate FAQs’ page. We’ve collected the most common questions we get asked about all types of marketing including SEO, social media and email marketing.

Hopefully, it will help you make sense of marketing your business if you’re struggling to put principles into practice. Got an SEO question you need answering? Drop us a message at – we’d love to hear from you!

Here are some marketing questions that have a simple solution, but cause constant confusion:

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Search Engine Optimisation (SEO) FAQ’s:

A doorways pages are created with the purpose to rank at the top of Google. They act as a doorway between readers and your content. Typically, doorway pages are low-quality domains that are not focused on user experience. Find out more about what is a doorway page in SEO.

URL masking allows you to send users who hit your site to an alternative domain without them realising. There are many ways to mask a URL all of which allow you to keep the same destination URL. Find out more about can you mask a URL.

The definition of link cloaking is making a long affiliate link into a shorter, ‘prettier’ one. This practice is common with affiliate marketers who don’t want to use their URL, but rather that of another website. Find out more about what is link cloaking.

Pretty links is a powerful WordPress plugin that allows you to shorten your domain name. It will also track the number of impressions, clicks and conversions from that URL in a detailed report. This is a particularly effective plugin for those looking to increase their search visibility across all platforms. Find out more about what is a pretty link.

An SEO Specialist is expected to have a comprehensive understanding of all areas of online marketing, which include:

  • Detailed keyword research focused on commercial intent
  • Content optimisation
  • Skills in Google Analytics and tracking

Find out more about what are the skills required for an SEO.

Effective SEO tools can help boost your productivity and help monitor the performance of your online marketing. Industry-standard tools include:

  • Open Site Explorer
  • Google Analytics
  • Google Keyword Planner

Find out more about what are the tools for SEO.

If you’re struggling to get started with search engine optimisation or looking to improve your online marketing strategy, follow this list of SEO tools:

  • Create a responsive website
  • Optimise your content using high-converting keywords
  • Build a robust backlink profile

Find out more about how do you do SEO.

Keyword analysis is an important aspect of search engine optimisation because it helps you write content drives converting traffic to your website. Keywords are usually categorised based on nice, location and commercial intent. Find out more about what is keyword analysis in SEO.

To use this tool you will need a Google Adwords account. From there, you can use the Google Keyword Tool to search for keywords related to your industry based on competition, search volume and CPC. Find out more about how do I use the Google Keyword Tool.

Grey hat SEO is an online marketing practice that is riskier than white hat SEO but is unlikely to land you with a Google penalty. It’s often categorised as ‘gray hat’ because of the uncertainty surrounding the practices involved. Find out more about what is grey hat SEO.

Creating a Google Adwords account is a simple process which includes completing an online form. This opens up many opportunities to share information about your business and connect with audiences.

  • Click ‘Sign up’ to a Google Adwords account
  • Enter your name, email address and date of birth
  • Personalise your profile

Find out more about how do I create a Google Adwords account.

Positive Google reviews give your business credibility and build trust with potential customers. Follow these steps:

  • Click on the “Write A Review” button
  • When you see the Google review box pop up, copy the URL in the address bar
  • Shorten the URL and send it to loyal customers asking them for a review

Find out more about how do I get reviews on Google.

The definition of an SEO listing is a mention of your Name, Address and Phone Number (NAP) on a credible website. SEO listings are designed to boost your position in the search engine results and increase brand visibility. Find out more about what is an SEO listing.

Successful SEO content features many components that help increase visibility in the organic search results. This process includes optimising content with high-converting keywords and sculpting out a page in line with Google’s best practices. Find out more about what is SEO content.

Making a website SEO-friendly requires consideration for on-page ranking factors. These include keyword research, image optimisation, heading tags, responsive design, site speed and more. Find out more about what is an SEO friendly website.

If you have a website, blog or online community, SEO can help your business establish an online presence in the organic search results. Search engine optimisation is essential as it builds trust with customers, drives traffic to your site and aids conversions. Find out more about why is SEO important.

seo glossary

Social Media Marketing FAQ’s:

Social media marketing is an (unpaid) online marketing strategy used to increase engagement with audiences. It’s a powerful way for businesses to speak directly to existing customers and engage with prospective ones. It’s also possible to increase brand visibility and promote products and services. Find out more about what is the meaning of social media marketing

A social media marketing plan is a complete strategy for marketing your business on social media. This plan should comprise of an audit detailing your current social media profiles and insights into the results achieved. From there, you can create a future social media marketing plan with KPIs for the progression of your business. Find out more about what is social media marketing plan

The cost of social media marketing can vary significantly depending on the unique business goals and the social media platforms needed to meet those goals. Creating a comprehensive social media marketing strategy can cost anywhere between £500 – £5000 per month. Consider the number of posts, industry, social media platforms and KPI’s for each campaign. Find out more about how much does it cost for social media marketing

Here are the most effective types of social media for your business:

1) Social media posting (Facebook, Twitter, Instagram, LinkedIn)
2) Video marketing for increased engagement (Instagram, YouTube, Facebook Live, Vimeo)
3) Photo sharing (Instagram, Pinterest, Snapchat)
4) Targeted advertising for high conversions (Facebook, LinkedIn, Twitter)

Find out more about what are the different types of social media.

When comparing the popularity of alternative social media platforms, the 24-34 age group is most active on Facebook, Twitter, Instagram, Google+ and Pinterest. On the other hand, the millennials age group 18-24 is most active on Snapchat, Vine and Tumblr. LinkedIn is a professional B2B social media network popular with the 35-44 age group. Find out more what ages use social media the most

Brands utilise social media to build trust with potential customers in many ways, including:

  • Targeted social media advertising.
  • Regularly posting creative content (videos, GIFs, polls, lead generation)
  • Competitions and giveaways.
  • Show a passion for an industry, product or service.

Find out more about how are companies using social media to build brand trust.


Social media sites have evolved over the years from simple social posting to include the following categories:

  • Bookmarking.
  • Social media sharing.
  • Blogging forums / comments.
  • Online advertising and business promotion.
  • Business account and profile.

Find out more about what are all the social media sites.

What is the best social media platform to advertise your business? The social media platform where your target audience is most active is the answer to your question. Here are the social media platforms that offer advertising:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Find out more about what is the best social media to advertise on.

Email Marketing FAQ’s:

Here are some of the most cost-effective email marketing services used by businesses to promote products and generate leads:

  • Campaign Monitor (personalised email creation)
  • MailChimp (affordable targeted emails)
  • Get Response (simple interface for beginners)
  • ConvertKit (for professional bloggers and authors)

Find out more about what email marketing service is best.

Email marketing is a cost-effective marketing strategy used to generate leads and promote products and services. There are many benefits to using email marketing for your business, including:

  • Generate conversions – convert clicks into customers!
  • Strengthen relationship with existing customers.
  • Promote products and services.
  • Direct contact with customers – your message will land in their inbox!

Find out more about how do we use social media marketing.

Our professional digital marketing agency offers email marketing campaign management aimed at generating a high return on investment. From complete content creation, lead generation and campaign development to ongoing analytics tracking and reporting. Find out more about what is email marketing campaign management.

There are many email services your business can utilise both for increased productivity in the office and for customer engagement. We have recommended the best email services for your business here:

  • Gmail – customised email service for businesses with a user-friendly interface.
  • Outlook – functionality to connect with social media accounts and send calendar invitations.
  • MailChimp – affordable, personalised email marketing software.
  • Campaign Monitor – visual emails templates with promotional features, such as video embed, images and personalisation.

Find out more about what is the best email marketing service.

Email marketing can be used as a powerful marketing tool for generating leads, interacting with existing customers and increasing brand visibility. It gives you the opportunity to engage with audiences in a place where they are the most active, in their inbox, using catchy captions to capture their attention. Find out more about why is it important to use email marketing.

Email marketing is popular with business owners because it’s relatively inexpensive and, when done correctly, can generate significant profits. The premise of email marketing is to create categories for clients, customers and prospects who want to hear from you. Find out more about what does email marketing do for your business.

An email campaign is a collection of creative marketing messages scheduled to send at intervals and designed to generate interest in the products or services your business offers. It will conclude with a call-to-action asking the recipient to call, email, subscribe, purchase or follow the business on social media. Find out more about what is an email campaign.

E-commerce marketing is the process of promoting products using digital marketing strategies to drive traffic to your website and increase conversion rates. E-commerce marketing usually takes the form of data-driven strategies, such as email marketing, lead generation and content optimisation, focused on delivering online sales. Find out more about what is ecommerce marketing.

How can our Yorkshire SEO agency help you?

This is perhaps the most important question of all.

Your online presence depends on search engine optimisation, and everything depends on your online presence. If you don’t show up in the Google search results then you can wave goodbye to thousands of potential website visitors and sales for your business. So very sad, but it’s true. It’s difficult to get the word out about your business. So, you need a trustworthy SEO company to do the honours.

We are the most dominant ranking Yorkshire SEO business in existence. Our website is found for many competitive search terms that our competitors are dying to get their hands on. Our clients enjoy the same levels of success – and you can too!

Here’s what we can offer:

  • Quality SEO at an affordable price that won’t break the bank (bespoke pricing is available)
    Strategies that are proven to rank websites at the top of Google!
  • Honest reporting giving you complete access to the progression of your campaign.
  • An impressive ROI

If you are not optimising for Google positions, then you are simply not competing. We provide big results in online sales and brand visibility through clever targeted marketing strategies. We’ll work with you to understand what strategies are going to bring in the highest returns. Our primary focus will always be generating positive results. Therefore, we’ll create comprehensive, long-term and measurable strategies that move with your business.

Looking to make money online? We can help you achieve great success and rise to the top of the search engines results. Get in touch with our digital marketing experts at – we’d love to hear from you!