What Is SEO Content?
If you’re new to the world of SEO, you may have heard the term ‘SEO content’ crop up in conversation. But what is it?
SEO content; let’s start at the beginning. What is SEO and what is content?! Well, SEO or Search Engine Optimisation is the process and the different techniques used to optimise a website. Optimising your site makes it easier for people to find it in search engines such as Google.
The easier it is to find, the more clicks it will get, the more traffic you will receive and the more custom you will gain. It’s all about using a range of techniques. However, to find it, you need the right content, and the right optimised content at that!
Content refers to the information on a website. This information is found on your web pages and, when correctly optimised, can increase your visibility on search engines. The better your visibility, the more your website’s popularity will grow and the bigger your audience will get.
Combining the two creates SEO content. This is basically the creation of search engine optimised content which will attract the right traffic. Doing it the right way can be very beneficial in your overall online experience and for the success of your business.
Different Types of SEO content.
When thinking about your overall online marketing strategy, you’ll need to think about the different types of SEO content and what can be done with them. Targeting your content to your chosen audience is essential, so make sure everything you post is relevant.
With your main web pages being the foundations holding your website together, it’s important that the content surrounding these is just as well thought out. Articles are a great type of content that can really give you those extra points.
For starters, an article will be fresh new content on your site, but by it being informative and fully optimised, you’re giving yourself a better chance of your article getting spotted and shared. Articles can come in many forms, such as interviews, guides or a feature on a particular subject.
Keeping a business blog on your site is an easy way to keep your website up to date. By creating regular SEO content in the form of a blog, it’s more likely to engage a potential customer, attracting them to the chosen topic.
From interviews to how-to guides, you’re more likely to attract some shares and links with a blog. As well as blogging being a great tool for your customers to gain more information from, it’s also a great way to build the authority of your website.
As with any website, having a variety of content works best. Too much of the same content can cause a visitor to get bored and it can make a page difficult to read and process. Video is a great visual tool.
Surprisingly, it can be a lot easier to rank on the first page of a search engine by creating a video instead of a page of text. Creating videos can attract the right audience and there are so many ways you can use it to your advantage.
It’s important to optimise whatever content you create to ensure it’s seen where you want it to be seen. This includes using the relevant tags, captions, descriptions as well as your location. These steps will help your videos to rank highly.
Guides and resources.
Creating longer form content that goes into a lot of detail can be very helpful to your audience. Having these things available on your website as a single page is the best option to ensure you get the most SEO benefit.
The better and more detailed your guide or chosen resource, the more chance you have of getting more clicks, shares and links to it. However, depending on your business, it might be beneficial to you to try some other tactics such as downloads or sign-ups.
Making it possible for your audience to download their own copy of your resource can encourage more sign-ups. A requirement to get a particular resource or guide could be to fill in a form with contact details and other information about your potential customer.
How do I create an SEO content strategy?
You can’t just jump in at the deep end and assume everything will work out with the creation of your SEO content. It takes planning and commitment, as well as a lot of research into your chosen audience. Make sure your chances of ranking are as high as possible.
What are your goals?
Firstly, you need to determine your business goals and what you really want to get out of your strategy. Perhaps you want to increase the number of enquiries you receive or simply increase your current site traffic. Whatever it is, it will help you focus on specific goals.
If you’re trying to grow your sales, for example, your SEO content may be informative but to the point. You don’t want your customers to be scrolling through pages and pages just to find exactly what they need. They won’t stay around long enough to enquire or make a purchase.
Who is your audience?
Having a good idea of a typical visitor to your site will help you when thinking of the right content to put out there. Getting it right first time is crucial as you don’t want to lose any valuable customers early on because you’re sharing the wrong content!
The younger your audience, you may want to consider creating content with less text and more visuals to entice them in. If they are an older audience, you might suggest having longer form content, perhaps in a downloadable format to view at their leisure.
Bigfoot Digital are the kings of SEO content!
If you’re looking for help in creating the right SEO content or you simply need a hand with the creation of a working strategy, look no further. We’re proud of our knowledgeable team and we feel we’re the right agency for you!
Get in touch with us today for more information. Give us a call on 01226 720 755 or email us at email@example.com. With the best professionals at your service, we can get you the results you need to take your business to where it needs to be.