What Is SEO Content?
If you’re new to the world of SEO, you may have heard the term ‘SEO content’ crop up in conversation. But what is it?
SEO content; let’s start at the beginning. What is SEO and what is content?! Well, SEO or Search Engine Optimisation is the process used to optimise a website. Optimising your site makes it easier for people to find it in search engines such as Google.
The easier it is to find, the more clicks it will get, the more traffic you will receive and the more custom you will gain. It’s all about using a range of techniques. However, most importantly, you need the right content, and the right optimised content at that!
What is SEO Content?
Content refers to the information on a website. That’s everything from copy and headlines to images and videos. This information is found on your web pages and, when correctly optimised, can increase your visibility in search engines. The higher your position in Google, the more eyes on your brand, and the more clicks and conversions you will receive as a result.
When done right, SEO content can result in lasting rankings and more enquiries than you can handle.
Always start with keyword research:
When planning your overall marketing strategy, you’ll first need to consider keywords. What are your potential customers typing into Google? Use industry-leading keyword research tools, such as Google Keyword Research, Moz and Ahrefs to find opportunities.
Here are two primary considerations:
- Search volume: How many people are typing your chosen keyword into Google? Typically, higher volume keywords are tricker to rank for. A winning combination is a keyword with a high search volume that is of low competition value.
- Long-tail variations: As an Interior Design business, you may consider ‘Interior Design’ to be an appropriate keyword, right? Wrong! People may be looking for interior design courses, careers and blogs. If you are targeting people with the intent to buy, go for long tail variations, such as ‘Interior Designer UK,’ ‘Interior Design Service’ or even ‘Interior Design Service Yorkshire.’ The search volume may be lower, but the conversion rate will be higher!
Crack this, and you have the basis of an incredibly successful SEO strategy.
The potential keyword suggestions for ‘Interior Design.’
Different Types of SEO content:
With your main web pages being the foundations holding your website together, it’s vital that the material surrounding these is just as well thought out. Supporting pages are great types of SEO content that can significantly power up your top level pages.
For example, let’s take the page ‘SEO services.’ This page may rank alone for keywords like ‘SEO Services Yorkshire,’ ‘Affordable SEO Services,’ or ‘SEO Company,’ etc. To give the page that extra boost in the search results, consider supporting pages. These pages will target related keywords on the same topic, like ‘Digital Marketing Services.’ These pages will all interlink (think of this as a chain) to power up the top page.
Keeping a business blog on your site is an easy way to keep your website up to date. By creating regular SEO content in the form of a blog, it’s more likely to engage a potential customer, attracting them to the chosen topic.
From interviews to how-to guides, you’re more likely to attract some shares and links with a blog. As well as blogging being a great tool for your customers to gain more information from, it’s also a great way to build the authority of your website.
As with any website, having a variety of content works best. Too much of the same material can cause a visitor to get bored, and it can make a page difficult to read and process. Video is a great visual tool.
Surprisingly, it can be a lot easier to rank on the first page of a search engine by creating a video instead of a page of text. Creating videos can attract the right audience, and there are so many ways you can use it to your advantage.
It’s crucial to optimise whatever content you create to ensure it’s found and ranked by search engines. This includes using the relevant tags, captions, descriptions as well as your location.
Guides and resources.
Creating longer form content that goes into a lot of detail can be very helpful to your audience. Having these things available on your website as a single page is the best option to ensure you get the most significant SEO benefit.
The better and more detailed your guide or chosen resource, the more chance you have of getting more clicks, shares and links to it. However, depending on your business, it might be beneficial to you to try some other tactics such as downloads or sign-ups.
Making it possible for your audience to download a copy of your resource can encourage more sign-ups. A requirement to get a particular resource or guide could be to fill in a form with contact details and other information about your potential customer. The benefit? You collect their data, which can be used in future retargeting.
How do I create an SEO content strategy?
You can’t just jump in at the deep end and assume everything will work out with the creation of your SEO content. It takes planning and commitment, as well as a lot of research into your chosen audience. Make sure your chances of ranking are as high as possible.
What are your goals?
Firstly, you need to determine your business goals and what you really want to get out of your strategy. Perhaps you want to increase the number of enquiries you receive or simply increase your current site traffic. Whatever it is, it will help you focus on specific goals.
If you’re trying to grow your sales, for example, your SEO content may be informative but to the point. You don’t want your customers to be scrolling through pages and pages just to find exactly what they need. They won’t stay around long enough to enquire or make a purchase.
Who is your audience?
Having a good idea of a typical visitor to your site will help you when thinking of the right content to put out there. Getting it right the first time is crucial as you don’t want to lose any valuable customers early on because you’re sharing the wrong content!
Is your audience younger? If so, you may want to consider creating content with less text and more visuals to entice them in. If they are an older audience, you might suggest having longer form content, perhaps in a downloadable format to view at their leisure.
Is your content optimised for top rankings? Find out here:
Claim your free website audit, right now:
Bigfoot Digital are the Kings of SEO content!
looking for help in creating the right SEO content? Or, simply need a hand with the creation of a successful strategy? Well, look no further. We’re proud of our talented team and we feel we’re the right agency for you!
Give Bigfoot Digital a call on 01226 720 755 or email us at firstname.lastname@example.org. With the best professionals at your service, we can get you the results you need to take your business to the next level.